What is CRAFT? at DVinfo.net
DV Info Net

Go Back   DV Info Net > The DV Info Network > Digital Video Industry News

Digital Video Industry News
Events, press releases, bulletins and dispatches from the DV world at large.

Reply
 
Thread Tools Search this Thread
Old December 20th, 2015, 07:40 PM   #1
Obstreperous Rex
 
Join Date: Jan 2001
Location: San Marcos, TX
Posts: 27,366
Images: 513
What is CRAFT?

Mysterious, and interesting...

Quote:
"Releasing to the public in 2016, the CRAFT system will revolutionize the way we use digital cinema cameras. Designed by video & film professionals for video & film professionals, CRAFT challenges the status quo delivering an innovative design, smart functionality and endless flexibility. Join the revolution!"
See this: A Revolution Is Coming. An innovative digital cinema camera, starting under $1,000

Based in Atlanta, headed by Scott Bragg: https://www.linkedin.com/in/scott-bragg-6b87b936
__________________
CH

Search DV Info Net | 20 years of DVi | ...Tuesday is Soylent Green Day!
Chris Hurd is offline   Reply With Quote
Old December 20th, 2015, 11:59 PM   #2
Equal Opportunity Offender
 
Join Date: Feb 2009
Location: Brisbane, Australia
Posts: 3,007
Re: What is CRAFT?

Well, it's got a snazzy logo so it's gotta be good. :-)

Andrew
Andrew Smith is offline   Reply With Quote
Old December 21st, 2015, 10:02 AM   #3
Trustee
 
Join Date: Jun 2007
Location: Toronto
Posts: 1,414
Re: What is CRAFT?

i don't expect decent cinema camera for under $1K price tag, not in 2016, when 4K is a must
__________________
I love this place!
Buba Kastorski is offline   Reply With Quote
Old December 21st, 2015, 10:39 AM   #4
Inner Circle
 
Join Date: Feb 2006
Location: Belfast, UK
Posts: 6,143
Re: What is CRAFT?

Bear in mind that the Arri Alexa isn't 4k and is used on major feature films.
Brian Drysdale is offline   Reply With Quote
Old December 21st, 2015, 12:14 PM   #5
Inner Circle
 
Join Date: May 2006
Location: Camas, WA, USA
Posts: 5,513
Re: What is CRAFT?

What is CRAFT?

I believe that it is the word that precedes "services".

That said, I'm curious to find out what they are planning.
__________________
Jon Fairhurst
Jon Fairhurst is offline   Reply With Quote
Old December 21st, 2015, 12:47 PM   #6
Wrangler
 
Join Date: Jan 2002
Location: Los Angeles, CA
Posts: 6,810
Re: What is CRAFT?

Quote:
Originally Posted by Buba Kastorski View Post
i don't expect decent cinema camera for under $1K price tag, not in 2016, when 4K is a must
Their single tweet indicates both HD and 4K cameras, so presumably the sub-$1000 is the HD one. Pretty modest pre-hype for this day and age.
__________________
Charles Papert
www.charlespapert.com
Charles Papert is offline   Reply With Quote
Old December 21st, 2015, 04:29 PM   #7
Major Player
 
Join Date: Dec 2005
Posts: 895
Re: What is CRAFT?

I hope it's an acronym. I love it when a new meme is born. New client?
Jim Michael is offline   Reply With Quote
Old December 21st, 2015, 04:53 PM   #8
Obstreperous Rex
 
Join Date: Jan 2001
Location: San Marcos, TX
Posts: 27,366
Images: 513
Re: What is CRAFT?

Quote:
Originally Posted by Charles Papert View Post
Pretty modest pre-hype for this day and age.
Indeed. In this day and age, I actually welcome modest pre-hype.
__________________
CH

Search DV Info Net | 20 years of DVi | ...Tuesday is Soylent Green Day!
Chris Hurd is offline   Reply With Quote
Old December 21st, 2015, 04:54 PM   #9
Obstreperous Rex
 
Join Date: Jan 2001
Location: San Marcos, TX
Posts: 27,366
Images: 513
Re: What is CRAFT?

Quote:
Originally Posted by Jim Michael View Post
New client?
For DVi? Not just *yet.*
__________________
CH

Search DV Info Net | 20 years of DVi | ...Tuesday is Soylent Green Day!
Chris Hurd is offline   Reply With Quote
Old December 21st, 2015, 05:16 PM   #10
Equal Opportunity Offender
 
Join Date: Feb 2009
Location: Brisbane, Australia
Posts: 3,007
Re: What is CRAFT?

Over in Australia, Kraft is a brand of cheese.

Now, if this thing has a heap of ventilation holes in it I may even affectionately think of it as a cheese grater. :-)

Andrew
Andrew Smith is offline   Reply With Quote
Old December 21st, 2015, 05:38 PM   #11
Wrangler
 
Join Date: Jun 2002
Location: Vancouver, British Columbia
Posts: 8,314
Re: What is CRAFT?

Lame hipster marketing is lame.

Sorry.

Show up with a toy or go home. The year of the teaser was... when did Red pitch the One? Back in 2007?
__________________
Need to rent camera gear in Vancouver BC?
Check me out at camerarentalsvancouver.com
Dylan Couper is offline   Reply With Quote
Old December 21st, 2015, 06:08 PM   #12
Equal Opportunity Offender
 
Join Date: Feb 2009
Location: Brisbane, Australia
Posts: 3,007
Re: What is CRAFT?

It's a POV cinema camera. Unfortunately the voice-over quality isn't very good.

Andrew
Attached Thumbnails
What is CRAFT?-kraft-cinema-camera.jpg  
Andrew Smith is offline   Reply With Quote
Old December 21st, 2015, 07:42 PM   #13
Trustee
 
Join Date: Sep 2004
Location: Bristol, CT (Home of EPSN)
Posts: 1,192
Re: What is CRAFT?

Well played, Andrew.
__________________
Paul Cascio
www.pictureframingschool.com
Paul Cascio is offline   Reply With Quote
Old December 21st, 2015, 11:19 PM   #14
Major Player
 
Join Date: Jan 2008
Location: Norwegian lost in California
Posts: 890
Re: What is CRAFT?

Quote:
Originally Posted by Buba Kastorski View Post
i don't expect decent cinema camera for under $1K price tag, not in 2016, when 4K is a must
At $1k -- perhaps this isn't a camera at all...?

Hipster marketing? Oh-so 2013 -- pleeeeeease!

-- peer
__________________
www.NoPEER.com
Peer Landa is offline   Reply With Quote
Old December 22nd, 2015, 01:20 AM   #15
Major Player
 
Join Date: Dec 2004
Posts: 295
Re: What is CRAFT?

I really hope it's not a small-sensor Osmo- or GoPro-style camera. We need high dynamic range, a global shutter, reasonably high ISO, onboard raw acquisition, and decent, 10- and 12-bit codecs. And please, please don't go the modular route. That would only increase costs and compromise ergonomics.
Lawrence Bansbach is offline   Reply
Reply

DV Info Net refers all where-to-buy and where-to-rent questions exclusively to these trusted full line dealers and rental houses...

B&H Photo Video
(866) 521-7381
New York, NY USA

Scan Computers Int. Ltd.
+44 0871-472-4747
Bolton, Lancashire UK


DV Info Net also encourages you to support local businesses and buy from an authorized dealer in your neighborhood.
  You are here: DV Info Net > The DV Info Network > Digital Video Industry News

Thread Tools Search this Thread
Search this Thread:

Advanced Search

 



All times are GMT -6. The time now is 09:11 AM.


DV Info Net -- Real Names, Real People, Real Info!
1998-2024 The Digital Video Information Network