Dang! "Serenity" advance screening sold out!

Barry Gribble · October 2nd, 2005, 09:16 PM

Yeah, I thought the marketing was very poor for this. They did a lot to reach the hardcore fanbase, which is great, but I think they wrote it off for the mass market when they didn't need to. Hopefully it will grow legs...

They should certainly recoup the $40M, especially with DVD sales, but everyone was hoping for a bigger number there.

Krystian Ramlogan · October 2nd, 2005, 09:30 PM

I'll ask again, why should Serenity have gotten more PR/Marketing? I saw the movie, it was ok, but definitely gearded towards those who saw the "TV Series"; fans basically.

I'm not sure the movie is good enought to have warranted a huge investment in PR/Marketing. I'm not one of those who thought the TV Series was that good honestly, sorry for you fans out there :-(

Yi Fong Yu · October 3rd, 2005, 09:03 AM

have you seen it krystian? i think you'll understand if you did. it's solid on almost every level... except emotional maybe. it's emotion-lite.

they should'e marketed towards casual movie-goers. it's like paramount marketing to trekkies star trek stuff. i mean it's so redundant. trekkies will go no matter how bad. just look at the last 4 movies. trekkies made it some big $!

Krystian Ramlogan · October 3rd, 2005, 11:34 AM

Yeah, I saw it - see my post above.

I really didn't see much to compell anyone to go see it, sorry :-(

It just looked too much like television to me. I do think it was decent, and had some good moments, but not enough to sell it for me.

October 2nd, 2005, 09:16 PM	#16
Barry Gribble Major Player Join Date: Aug 2003 Location: Los Angeles, CA Posts: 817	Yeah, I thought the marketing was very poor for this. They did a lot to reach the hardcore fanbase, which is great, but I think they wrote it off for the mass market when they didn't need to. Hopefully it will grow legs... They should certainly recoup the $40M, especially with DVD sales, but everyone was hoping for a bigger number there. __________________ Barry Gribble Integral Arts, IMDB

October 2nd, 2005, 09:30 PM	#17
Krystian Ramlogan Regular Crew Join Date: Jul 2004 Location: Washington, D.C. Posts: 121	Why? I'll ask again, why should Serenity have gotten more PR/Marketing? I saw the movie, it was ok, but definitely gearded towards those who saw the "TV Series"; fans basically. I'm not sure the movie is good enought to have warranted a huge investment in PR/Marketing. I'm not one of those who thought the TV Series was that good honestly, sorry for you fans out there :-(

October 3rd, 2005, 09:03 AM	#18
Yi Fong Yu Trustee Join Date: Sep 2002 Location: Vulcan Posts: 1,564	have you seen it krystian? i think you'll understand if you did. it's solid on almost every level... except emotional maybe. it's emotion-lite. they should'e marketed towards casual movie-goers. it's like paramount marketing to trekkies star trek stuff. i mean it's so redundant. trekkies will go no matter how bad. just look at the last 4 movies. trekkies made it some big $! __________________ bow wow wow

October 3rd, 2005, 11:34 AM	#19
Krystian Ramlogan Regular Crew Join Date: Jul 2004 Location: Washington, D.C. Posts: 121	Yeah, I saw it - see my post above. I really didn't see much to compell anyone to go see it, sorry :-( It just looked too much like television to me. I do think it was decent, and had some good moments, but not enough to sell it for me.