Technicolor and Canon- New Cinema Picture Style at DVinfo.net

Chris Barcellos · April 11th, 2011, 11:18 AM

Has anyone in DVInfo group actually used the announced Technicolor Cinema Style picture style.

This seems to me like its just a marketing ploy to get people into Technicolors grading pipeline.

Canon DLC: Blog Post: Technicolor developing CineStyle Picture Style for EOS HD Cameras

Technicolor | About Technicolor | Press Center | 2011 | Technicolor & Canon USA Form Strategic Alliance To Leverage Technicolor Color Science for Canon EOS DSLR Cameras

Evan Donn · April 11th, 2011, 02:25 PM

While I'm sure there is a strong element of marketing to it, I do see a lot of potential here. I'm not a big fan of most of the superflat and related profiles out there right now, mostly because the picture profile editor makes it almost impossible to change things overall much without screwing up the picture somewhere. If technicolor has access through canon to a way to more precisely/accurately adjust the gamma then I think it's entirely possible that these profiles could improve the captured information. Hard to say though until we can get our hands on them.

April 11th, 2011, 11:18 AM	#1
Chris Barcellos Inner Circle Join Date: Nov 2005 Location: Elk Grove CA Posts: 6,838	Technicolor and Canon- New Cinema Picture Style Has anyone in DVInfo group actually used the announced Technicolor Cinema Style picture style. This seems to me like its just a marketing ploy to get people into Technicolors grading pipeline. Canon DLC: Blog Post: Technicolor developing CineStyle Picture Style for EOS HD Cameras Technicolor \| About Technicolor \| Press Center \| 2011 \| Technicolor & Canon USA Form Strategic Alliance To Leverage Technicolor Color Science for Canon EOS DSLR Cameras __________________ Chris J. Barcellos

April 11th, 2011, 02:25 PM	#2
Evan Donn Major Player Join Date: Feb 2006 Location: Philadelphia Posts: 795	Re: Technicolor and Canon- New Cinema Picture Style While I'm sure there is a strong element of marketing to it, I do see a lot of potential here. I'm not a big fan of most of the superflat and related profiles out there right now, mostly because the picture profile editor makes it almost impossible to change things overall much without screwing up the picture somewhere. If technicolor has access through canon to a way to more precisely/accurately adjust the gamma then I think it's entirely possible that these profiles could improve the captured information. Hard to say though until we can get our hands on them. __________________ My latest short documentary: "Four Pauls: Bring the Hat Back!"