Adobe buys Macromedia at DVinfo.net

Jos Svendsen · April 18th, 2005, 04:08 AM

Adobe Systems Incorporated (Nasdaq: ADBE) today announced a definitive agreement to acquire Macromedia (Nasdaq: MACR) in an all-stock transaction valued at approximately $3.4 billion.

http://www.adobe.com/aboutadobe/invr...acromedia.html

Now - there should be no problemsanymore in Flash-support in AE, or PDF-import in Dreamweaver.

Keith Loh · April 18th, 2005, 07:13 AM

Gobble Gobble

Kind of makes me sad. I realize there is a logical process to consolidation but I really wanted both companies' competition to keep the product lines honest. Adobe had to deal with Flash because SVG was never going to cut it and Flash became a standard so quickly.

Maybe now Flash's vector tools are going to be worth something. I've always had to go from Adobe Illustrator to Flash to avoid working with Flash's crap vector creation.

I'm sure it also removes any patent blockage in their development.

To make things even more logical, Apple should buy Adobe now.

Zack Birlew · April 18th, 2005, 07:23 AM

Well, what does this mean for videos exactly? Better titles/animation? Or is this simply another product opportunity for some other software to be included in the Adobe Collections?

Peter Wiley · April 18th, 2005, 08:39 AM

I think it certainly has some implications for on-line video. Flash video, which has gotten much better recently, has some potential to make on-line video much easier to do in some applications.

Duane Smith · April 18th, 2005, 10:22 AM

I'm absolutely blown away by this announcement. It's got our whole office in a tizzy right now. I can't think of any concerns over this, since we don't use any Macromedia products, but it's just such huge news that it's got us freaked out. LOL!

Imran Zaidi · April 18th, 2005, 12:33 PM

I've always considered these two companies to be very similar. They both got their start in the Mac world, and they both provide a unique style of thinking in their software, and they both essentially have their niche for their similar product offerings - one mostly in print and the other mostly in interactive/online. Of course with all the merging that's been happening between traditional and online design and development in the past few years, it makes perfect sense that these two companies merge.

It's more a sign of our times than of anything else.

Rhett Allen · April 18th, 2005, 03:28 PM

It has me a little freaked out as well. Adobe has some good tools (Photoshop and Illustrator) but Macromedia has the job of screwing up a good application down to science (Flash changes drastically with every new version) They both have strong points to their products but neither has really perfected either (although Adobe does seem to do a better job). It's going to be interesting to see what happens!

Imran Zaidi · April 18th, 2005, 04:22 PM

I think Flash has consistently been getting better with every version. Plus it's a hard comparison, because Flash is a developer tool that is beholden to certain global standards, whereas something like Photoshop, well, you're not beholden to anything. You make an image and it's done. Hopefully that makes sense.

April 18th, 2005, 04:08 AM	#1
Jos Svendsen Major Player Join Date: Mar 2004 Location: Copenhagen, Denmark Posts: 221	Adobe buys Macromedia Adobe Systems Incorporated (Nasdaq: ADBE) today announced a definitive agreement to acquire Macromedia (Nasdaq: MACR) in an all-stock transaction valued at approximately $3.4 billion. http://www.adobe.com/aboutadobe/invr...acromedia.html Now - there should be no problemsanymore in Flash-support in AE, or PDF-import in Dreamweaver.

April 18th, 2005, 07:13 AM	#2
Keith Loh Air China Pilot Join Date: May 2002 Location: Vancouver, B.C. Posts: 2,389	Gobble Gobble Kind of makes me sad. I realize there is a logical process to consolidation but I really wanted both companies' competition to keep the product lines honest. Adobe had to deal with Flash because SVG was never going to cut it and Flash became a standard so quickly. Maybe now Flash's vector tools are going to be worth something. I've always had to go from Adobe Illustrator to Flash to avoid working with Flash's crap vector creation. I'm sure it also removes any patent blockage in their development. To make things even more logical, Apple should buy Adobe now. __________________ -- Visit http://www.KeithLoh.com \| stuff about living in Vancouver \| My Flickr photo gallery

April 18th, 2005, 07:23 AM	#3
Zack Birlew Major Player Join Date: Sep 2003 Location: Las Vegas, NV Posts: 613	Well, what does this mean for videos exactly? Better titles/animation? Or is this simply another product opportunity for some other software to be included in the Adobe Collections? __________________ "Babs Do or Babs Do not, there is no try." - Zack Birlew www.BabsDoProductions.com

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April 18th, 2005, 08:39 AM	#4
Peter Wiley Major Player Join Date: Apr 2002 Location: Lewisburg PA Posts: 752	I think it certainly has some implications for on-line video. Flash video, which has gotten much better recently, has some potential to make on-line video much easier to do in some applications.

April 18th, 2005, 10:22 AM	#5
Duane Smith Major Player Join Date: Mar 2005 Location: Dallas, Texas Posts: 234	I'm absolutely blown away by this announcement. It's got our whole office in a tizzy right now. I can't think of any concerns over this, since we don't use any Macromedia products, but it's just such huge news that it's got us freaked out. LOL!

April 18th, 2005, 12:33 PM	#6
Imran Zaidi Trustee Join Date: Dec 2002 Location: Orlando, FL Posts: 1,315	I've always considered these two companies to be very similar. They both got their start in the Mac world, and they both provide a unique style of thinking in their software, and they both essentially have their niche for their similar product offerings - one mostly in print and the other mostly in interactive/online. Of course with all the merging that's been happening between traditional and online design and development in the past few years, it makes perfect sense that these two companies merge. It's more a sign of our times than of anything else.

April 18th, 2005, 03:28 PM	#7
Rhett Allen Major Player Join Date: Mar 2002 Location: Plano, TX Posts: 607	It has me a little freaked out as well. Adobe has some good tools (Photoshop and Illustrator) but Macromedia has the job of screwing up a good application down to science (Flash changes drastically with every new version) They both have strong points to their products but neither has really perfected either (although Adobe does seem to do a better job). It's going to be interesting to see what happens!

April 18th, 2005, 04:22 PM	#8
Imran Zaidi Trustee Join Date: Dec 2002 Location: Orlando, FL Posts: 1,315	I think Flash has consistently been getting better with every version. Plus it's a hard comparison, because Flash is a developer tool that is beholden to certain global standards, whereas something like Photoshop, well, you're not beholden to anything. You make an image and it's done. Hopefully that makes sense.