Videoguys NAB 2007 Report Part 1: "A" is for Adobe, Apple, & Avid at
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Old May 2nd, 2007, 07:53 AM   #1
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Videoguys NAB 2007 Report Part 1: "A" is for Adobe, Apple, & Avid

Videoguys NAB 2007 Report Part 1: "A" is for Adobe, Apple, & Avid

This year’s NAB started for us on Saturday, April 14th, two days before the actual show opened! We spent our weekend attending dealer and user events for with our vendors. The advantage of these events is that you get to spend a good amount of time watching presentations about the road map and new products for each company. These meetings are very cool and they tend to set the tone for the coming week. While Adobe, Avid and Apple all had very exciting news to share, we walked away realizing that while there was lots of sizzle, we had to dig a little bit deeper to find the steak. By the end of the show it was clear to us that our industry is at an interesting crossroads.

We are clearly maturing. New products are more evolutionary then revolutionary, but they are also more powerful, stable and reliable than ever. At the same time, these mature products are taking us into a new and very exciting market – HD. With HD new challenges come and our vendors are working hard to offer you the best possible solutions. There are so many different HD formats and sub-formats. While we can compress HD footage into manageable file sizes, this compression makes editing and working with the footage difficult. If you choose to go uncompressed, you will require massive amounts of expensive storage. How you edit, process, use and manage your HD footage is what we call your workflow. This is where you will find the greatest differences between Adobe, Apple & Avid. No one workflow is the best. You have to find the one that is the best fit for you. Many times you may find that a combination of products from these 3 vendors gives you the ideal solution. In today’s video editing and production world, there is room for more than one set of tools in your toolbox.

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