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Ad for iphone app · February 25th, 2010, 04:44 AM

My first commercial shoot with the 5D II. I was going for a combination of showing-the-workings-of-the-app and having a bit of a visual hook to get people interested. "Scratching the world" sequence was done in after effects.

http://www.youtube.com/watch?v=TFrUcmjsUiw

Mike Watson · February 28th, 2010, 11:37 PM

Nice.

It was a good 1:00, it would have been a better :30. I thought the dissolves would have worked better as cuts.

Nice concept (with the cars moving backwards and forward), I'd have liked to see more of it, and earlier.

Matthew Roddy · March 1st, 2010, 01:30 PM

You didn't ask for opinions, so I'm hesitant to Reply here, but I agree with Mike in both aspects: hard cuts would work just fine here, and a LOT more scratching of The World would have made the spot much more interesting to me. Almost every shot held too long for a :60, so if you had birds flying forward and back, people walking, kids playing, a couple flirting/kissing, etc, this would have made the spot work better for me.

Good/fun concept, though. Keep up the good work!

Ben Denham · March 4th, 2010, 09:56 PM

Thanks to both of you for your responses. This is a new type of production for me so your feedback is appreciated. I'll have to go back to the edit to find that tighter and snappier version. Will post any updates here.

Louis Maddalena · March 7th, 2010, 12:27 PM

looking forward to the new version..

also.. i felt like the color was a little over saturated for my tastes.. I don't know if that was on purpose of it was because of the color profile / lens you used, but maybe dial it back a bit and correct his skin tones, it looks a bit orange.

Ben Denham · March 10th, 2010, 07:26 PM

I used the 24-70mm L lens with a neutral profile, (I believe that sets saturation to zero). From what I've read the L's (and maybe canon lenses generally) tend to give you pretty saturated colours. I also remember reading users suggest a -3 value for saturation with the canon lenses. Maybe I'll post a regular thread asking what saturation values people are using with canon lenses.

March 7th, 2010, 12:27 PM	#5
Louis Maddalena Major Player Join Date: Jul 2006 Location: NYC Area. Posts: 550	looking forward to the new version.. also.. i felt like the color was a little over saturated for my tastes.. I don't know if that was on purpose of it was because of the color profile / lens you used, but maybe dial it back a bit and correct his skin tones, it looks a bit orange. __________________ Red Epic available for rent, starting at $500 per day, Scarlets, and Lenses available too. rentals.maddalenamedia.com

February 28th, 2010, 11:37 PM	#2
Mike Watson Trustee Join Date: Aug 2006 Location: San Diego, CA Posts: 1,082	Nice. It was a good 1:00, it would have been a better :30. I thought the dissolves would have worked better as cuts. Nice concept (with the cars moving backwards and forward), I'd have liked to see more of it, and earlier.

March 1st, 2010, 01:30 PM	#3
Matthew Roddy Major Player Join Date: Jan 2006 Location: Riverside, Ca Posts: 307	You didn't ask for opinions, so I'm hesitant to Reply here, but I agree with Mike in both aspects: hard cuts would work just fine here, and a LOT more scratching of The World would have made the spot much more interesting to me. Almost every shot held too long for a :60, so if you had birds flying forward and back, people walking, kids playing, a couple flirting/kissing, etc, this would have made the spot work better for me. Good/fun concept, though. Keep up the good work!

March 4th, 2010, 09:56 PM	#4
Ben Denham Regular Crew Join Date: Jul 2009 Location: NSW Australia Posts: 149	Thanks to both of you for your responses. This is a new type of production for me so your feedback is appreciated. I'll have to go back to the edit to find that tighter and snappier version. Will post any updates here.

March 10th, 2010, 07:26 PM	#6
Ben Denham Regular Crew Join Date: Jul 2009 Location: NSW Australia Posts: 149	I used the 24-70mm L lens with a neutral profile, (I believe that sets saturation to zero). From what I've read the L's (and maybe canon lenses generally) tend to give you pretty saturated colours. I also remember reading users suggest a -3 value for saturation with the canon lenses. Maybe I'll post a regular thread asking what saturation values people are using with canon lenses.