The Avid at DVinfo.net

Zack Helmintoller · June 22nd, 2009, 07:27 PM

Can someone explain to me why editors feel the need to say "THE" Avid? All it is is another computer program, just like Final Cut Pro is a computer program. Why must they address it as if it's one entire system in itself, when it's not? WHY?!?

David Parks · June 22nd, 2009, 08:08 PM

Because once upon a time, it was treated and viewed as a system (with 12 way striped drives, fast computer, outboard audio box, and video I/O box). You had Avid edit suites.

This was before you had off the shelf hardware that was robust enough to really edit.

So, it is no big deal, but it was more than just software back then.

And probably older editors like myself refer to it as the Avid.

Zack Helmintoller · June 22nd, 2009, 08:30 PM

Eye opening. Thanks.

Shaun Roemich · June 22nd, 2009, 09:07 PM

And when editing SD video set you back $60 - 100k...

I LEARNED on a Media Composer... I BOUGHT FCP 1.0.2.

James Brill · June 22nd, 2009, 09:57 PM

Even with FCP and what not Avid is still doing the turnkey system thing and so THE Avid will continue. Same as THE Da Vinci or THE Spirit.

When you build a high end Final Cut room you will start talking in house about THE Final Cut, trust me.

Shaun Roemich · June 22nd, 2009, 10:34 PM

Quote:

Originally Posted by James Brill

When you build a high end Final Cut room you will start talking in house about THE Final Cut, trust me.

At this point, I just prefer "THE Edit Bay". It's about EVERYTHING in the room (hardware, software, royalty-free, the editor and his/her training and experience...)

June 22nd, 2009, 07:27 PM	#1
Zack Helmintoller New Boot Join Date: Jan 2007 Location: SLC, UT Posts: 13	The Avid Can someone explain to me why editors feel the need to say "THE" Avid? All it is is another computer program, just like Final Cut Pro is a computer program. Why must they address it as if it's one entire system in itself, when it's not? WHY?!?

June 22nd, 2009, 08:08 PM	#2
David Parks Major Player Join Date: Feb 2006 Location: Houston Posts: 789	Because once upon a time, it was treated and viewed as a system (with 12 way striped drives, fast computer, outboard audio box, and video I/O box). You had Avid edit suites. This was before you had off the shelf hardware that was robust enough to really edit. So, it is no big deal, but it was more than just software back then. And probably older editors like myself refer to it as the Avid. __________________ David Parks: DP/Editor: Jacobs Aerospace at NASA Johnson Space Center https://www.youtube.com/user/JacobsESCG

June 22nd, 2009, 09:07 PM	#4
Shaun Roemich Inner Circle Join Date: Sep 2002 Location: Vancouver, British Columbia (formerly Winnipeg, Manitoba) Canada Posts: 4,088	And when editing SD video set you back $60 - 100k... I LEARNED on a Media Composer... I BOUGHT FCP 1.0.2. __________________ Shaun C. Roemich Road Dog Media - Vancouver, BC - Videographer - Webcaster www.roaddogmedia.ca Blog: http://roaddogmedia.wordpress.com/

June 22nd, 2009, 08:30 PM	#3
Zack Helmintoller New Boot Join Date: Jan 2007 Location: SLC, UT Posts: 13	Eye opening. Thanks.

June 22nd, 2009, 09:57 PM	#5
James Brill Major Player Join Date: Aug 2007 Location: Goleta, CA Posts: 299	Even with FCP and what not Avid is still doing the turnkey system thing and so THE Avid will continue. Same as THE Da Vinci or THE Spirit. When you build a high end Final Cut room you will start talking in house about THE Final Cut, trust me.