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Old April 7th, 2008, 05:55 PM   #1
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Fujifilm Expands Professional Video Portfolio with P2 Format

Press release from NAB2008:

Popular flash-based video format a new addition at NAB 2008

VALHALLA, N.Y. --(Business Wire)-- Apr. 7, 2008
Fujifilm announced today that it will introduce P2 format memory
cards at the NAB 2008 Show taking place in Las Vegas, Nevada April
14-17. The addition of the P2 media compliments the full line of
Fujifilm tape and optical storage media products and reflects the
industry-wide acceptance of flash-based hardware as broadcasters
integrate new technologies with existing operations and tape media.

Fujifilm P2 cards will be available in 16 and 32 gigabyte (GB)
capacities at first, with a 64 GB version to follow later this year.

"Fujifilm offers the largest product line for the professional and
broadcast market, and the addition of P2 media represents another
unique option for our customers," said Tom Volpicella, Vice President,
Professional Market Sales, FUJIFILM Recording Media USA. "The size and
ruggedness of the cards require less maintenance and offer greater
productivity for camera crews in a variety of situations and

About the P2 Media Card

The P2 media card was developed for professional broadcasting and
production use and is resistant to shock, vibration, and harsh
environments (temperature and humidity) while offering high-capacity
storage of broadcast-quality digital HD video with fast data transfer

With fast reading/writing speed and no need to digitize content,
the P2 Series vastly reduces production time for a dramatic
improvement in workflow efficiency. The MXF (Material eXchange Format)
employed by the P2 Series is an open file format made available to
partner companies.

When the 64GB P2 cards become available, a single card will
provide more than four hours of DVCPRO footage (64 GB X 4 minutes per
GB); more than two hours of DVCPRO50, AVC-Intra 50 (64 GB X 2 minutes
per GB) or 64 minutes of AVC-Intra 100 or DVCPRO HD.

The P2 card can be connected instantly with laptop PCs and major
non-linear editing systems. Packaged in a rugged, die-cast frame, the
Fujifilm P2 card is resistant to impact, vibration, shock, dust and
environmental extremes including temperature changes.

The 64GB P2 card will work immediately with all P2 HD camcorders
purchased since May 2007. P2 and P2 HD products purchased prior to
that date require a free, downloadable software upgrade available via
Panasonic's website.

The pricing and availability of the FUJIFILM P2 cards will be
announced shortly.


FUJIFILM Recording Media U.S.A., Inc. (FRMU) is the US-based
manufacturing, marketing and sales operations of professional
broadcast video and data tape recording media for FUJIFILM
Corporation. Based on a history of thin-film engineering
and magnetic particle science such as Fujifilm NANOCUBIC technology,
FRMU creates breakthrough products for partners and end users.

Fujifilm is a leader in supplying the IT industry with advanced
storage media including LTO Ultrium and enterprise-class data tape
featuring the lowest cost per GB for mass storage applications while
requiring very low power. FRMU provides customers and industry
partners with a wide range of unique data center
accessories, value-added services and programs.

For more information on FUJIFILM Recording Media products,
customers can call 800- 488-3854 or go to
http://www.fujifilmusa.com/tapestorage. To receive news and information
direct from Fujifilm via RSS, subscribe free at

FUJIFILM Holdings Corporation (NASDAQ:FUJI) brings continuous
innovation and leading-edge products to a broad spectrum of
industries, including electronic imaging, photofinishing equipment,
medical systems, life sciences, graphic arts, flat panel display
materials, and office products, based on a vast portfolio of digital,
optical, fine chemical and thin film coating technologies. The company
was ranked number 15 for U.S. patents granted in 2006, employs more
than 76,000 people worldwide and in the year ended March 31, 2007, had
global revenues of $23.6 billion. Fujifilm is committed to
environmental stewardship and good corporate citizenship. For more
information, please visit http://www.fujifilmholdings.com.

Panasonic and P2 are trademarks or registered trademarks of
Matsushita Electric Industrial Co., Ltd. All other product and company
names herein may be trademarks of their registered owners.

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Chris Hurd is offline   Reply With Quote
Old April 7th, 2008, 06:52 PM   #2
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Right on!!!!!!
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Old April 7th, 2008, 07:17 PM   #3
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Wow, that took a long, long time. Wonder why P2 is so hard to make? Poor Hoodman didn't make it to the finish. About time someone made it to market with some off brand P2.

-Ethan Cooper
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Old April 9th, 2008, 12:04 AM   #4
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Wow... if this happened a year ago, I'd probably have kept my HVX.
Need to rent camera gear in Vancouver BC?
Check me out at camerarentalsvancouver.com
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Old April 9th, 2008, 07:08 AM   #5
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I wonder if they will stop at the cards or will they make some card readers as well that will work on our latest hardware, ie the G5 intel Mac's ?.
i'm holding my breath.

Tom K
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