New DVX Nike Commercial at DVinfo.net

Jesse Grce · March 11th, 2006, 02:35 PM

Hey everyone!

I got some really great feedback here on my last project, so I thought I'd post my latest. Here's a nike spec we shot last month.

Let me know what you guys think!

http://www.semisweetfilms.com/nike

Thanks
-Jesse

Jay Cowley · March 11th, 2006, 03:18 PM

it was very well-down, i can tell this is a project where the editing makes or breaks it.

the only part i thought took away a bit was the overlays during the really fast high beat part towards the end.

I wouldn't have used the overlays at all, just fast cuts, as they worked really well.

all in all - extremely professional, high budget feel, and this makes up for the anything unoriginal about the commercial.

also loved the part where clones of the guy are climbing up the stadium steps

Travis Cossel · March 12th, 2006, 01:46 AM

First of all, yea for Garage Band loops!

Second, I loved the coloring in the spot. How much color-enhancement did you do in post, and what software did you use?

As a spot, the pacing and shots were all great. I didn't mind the layering, especially since you added it at the end. To me, it fit with the story that was playing in the subject's head.

I'm not sure I liked the music loop that came in near the end, but it didn't bother me noticably.

Overall . . . GREAT!

Glenn Davidson · March 12th, 2006, 02:03 AM

Sweet! Love the color, the rapid cuts and the heart thumping action. Good Job. Swoosh Baby!

Jeremy Hughes · March 13th, 2006, 09:28 AM

Nicely done, I thought the overlays maybe could go too... maybe instead you could layer a 70s looking PIP effect or something funky (think Charlies Angels titles but keeping with all the fast cuts in all 3 windows...)?

Howed you shoot, composite and color everything?

Andrew Todd · March 16th, 2006, 11:52 AM

what adapter did you use?

Jesse Grce · March 29th, 2006, 02:37 AM

Hey everyone, thanks for the replies. I'll try to answer some of your questions.

Jay: thanks for the compliments! yeah, I tried just cutting faster towards the end, but I really wanted to seperate that part of the piece from the rest of it and cutting faster just didn't do it for me.

Travis: yeah, garageband rocks! as for color correction, we used final cut pro. mostly three-way color corrector and brightness/contrast filters.

Glenn: thanks!

Jeremy: We shot with a really high shutter speed (1/1000th) on 24PA, and we used FCP 4.5 for all the compositing and color correcting.

Andrew: We didn't use any adapters. Just the DVX with a UV filter. =)

Thanks again for your comments and criticism. It's all very helpful...keep it coming!

Don Donatello · March 29th, 2006, 11:43 AM

when are you sending it to NIKE ??

Dean Digamon · September 15th, 2006, 12:52 AM

nice =P good stuff

Cal Johnson · September 17th, 2006, 12:34 PM

I liked it! Nice pace to the editing. Perhaps the only thing I might suggest is a little more product related activity, like soccer, football etc, but that's just my opinion, as marketing is more about image and lifestyle than functionality.
What I found refreshing with this work was:
-it was short and sweet.
-it has clear direction and intent
-it was good, WORTH watching
-there wasn't two minutes of "a film by... edited by... shot by... produced in conjuncion with blah blah films and blah blah productions..." credit roll which seems to plague some of the other works posted.
-the music was cool, and wasn't ripped off (there are way too many videomakers out there using music without permission). Garage Band is golden. Also, while the music really worked, it didn't carry the piece. What I mean, is that it was a good video and cool to watch without the music, the music just made it that much better (again, rather than some so so footage that uses a really great sound track without permission).

This is the kind of stuff I like checking out on this site, as it sets a high standard for production value.

The only caution I would have in submitting it to Nike is the use of the logo at the end. I don't know what their policy is, some companies are more than happy to let you use their logo, and some will just be adamant that their logo is not used for anything without their explicit permission. You don't want to offend a potential client, so maybe check into it first. I did some spec work for "Race Face" and got permission to use their logo prior to doing the work, but they are a smaller company.

I know Limbo Films has done work for Nike. They are based here in Portland. I actually live about a 10 minute drive from Nike headquarters, its like the Willy Wonka Factory!

March 11th, 2006, 02:35 PM	#1
Jesse Grce Tourist Join Date: Jan 2006 Posts: 4	New DVX Nike Commercial Hey everyone! I got some really great feedback here on my last project, so I thought I'd post my latest. Here's a nike spec we shot last month. Let me know what you guys think! http://www.semisweetfilms.com/nike Thanks -Jesse

March 12th, 2006, 01:46 AM	#3
Travis Cossel Inner Circle Join Date: Jan 2004 Location: Miami, FL Posts: 2,933	First of all, yea for Garage Band loops! Second, I loved the coloring in the spot. How much color-enhancement did you do in post, and what software did you use? As a spot, the pacing and shots were all great. I didn't mind the layering, especially since you added it at the end. To me, it fit with the story that was playing in the subject's head. I'm not sure I liked the music loop that came in near the end, but it didn't bother me noticably. Overall . . . GREAT! __________________ Black Label Films www.blacklabelweddingfilms.com

March 13th, 2006, 09:28 AM	#5
Jeremy Hughes Major Player Join Date: Nov 2005 Location: Columbus, Ohio Posts: 276 Images: 2	Nicely done, I thought the overlays maybe could go too... maybe instead you could layer a 70s looking PIP effect or something funky (think Charlies Angels titles but keeping with all the fast cuts in all 3 windows...)? Howed you shoot, composite and color everything? __________________ www.elevate-m.com filmvideostuff.blogspot.com

March 16th, 2006, 11:52 AM	#6
Andrew Todd Major Player Join Date: Oct 2005 Location: Saint John, CANADA Posts: 633	what adapter did you use? __________________ video : xl2 / letus35xl / bogen 503 photo- canon 1dmkII - bronica etrsi

March 11th, 2006, 03:18 PM	#2
Jay Cowley Regular Crew Join Date: Jun 2005 Location: Niagara, Ontario Posts: 141	it was very well-down, i can tell this is a project where the editing makes or breaks it. the only part i thought took away a bit was the overlays during the really fast high beat part towards the end. I wouldn't have used the overlays at all, just fast cuts, as they worked really well. all in all - extremely professional, high budget feel, and this makes up for the anything unoriginal about the commercial. also loved the part where clones of the guy are climbing up the stadium steps

March 12th, 2006, 02:03 AM	#4
Glenn Davidson Major Player Join Date: Dec 2005 Location: Nevada City, California Posts: 499	Sweet! Love the color, the rapid cuts and the heart thumping action. Good Job. Swoosh Baby!

March 29th, 2006, 02:37 AM	#7
Jesse Grce Tourist Join Date: Jan 2006 Posts: 4	Hey everyone, thanks for the replies. I'll try to answer some of your questions. Jay: thanks for the compliments! yeah, I tried just cutting faster towards the end, but I really wanted to seperate that part of the piece from the rest of it and cutting faster just didn't do it for me. Travis: yeah, garageband rocks! as for color correction, we used final cut pro. mostly three-way color corrector and brightness/contrast filters. Glenn: thanks! Jeremy: We shot with a really high shutter speed (1/1000th) on 24PA, and we used FCP 4.5 for all the compositing and color correcting. Andrew: We didn't use any adapters. Just the DVX with a UV filter. =) Thanks again for your comments and criticism. It's all very helpful...keep it coming!

March 29th, 2006, 11:43 AM	#8
Don Donatello Hawaiian Shirt Mogul Join Date: Nov 2001 Location: northern cailfornia Posts: 1,261	when are you sending it to NIKE ??

September 15th, 2006, 12:52 AM	#9
Dean Digamon Regular Crew Join Date: Jan 2006 Posts: 41	nice =P good stuff

September 17th, 2006, 12:34 PM	#10
Cal Johnson Major Player Join Date: Oct 2004 Posts: 180	I liked it! Nice pace to the editing. Perhaps the only thing I might suggest is a little more product related activity, like soccer, football etc, but that's just my opinion, as marketing is more about image and lifestyle than functionality. What I found refreshing with this work was: -it was short and sweet. -it has clear direction and intent -it was good, WORTH watching -there wasn't two minutes of "a film by... edited by... shot by... produced in conjuncion with blah blah films and blah blah productions..." credit roll which seems to plague some of the other works posted. -the music was cool, and wasn't ripped off (there are way too many videomakers out there using music without permission). Garage Band is golden. Also, while the music really worked, it didn't carry the piece. What I mean, is that it was a good video and cool to watch without the music, the music just made it that much better (again, rather than some so so footage that uses a really great sound track without permission). This is the kind of stuff I like checking out on this site, as it sets a high standard for production value. The only caution I would have in submitting it to Nike is the use of the logo at the end. I don't know what their policy is, some companies are more than happy to let you use their logo, and some will just be adamant that their logo is not used for anything without their explicit permission. You don't want to offend a potential client, so maybe check into it first. I did some spec work for "Race Face" and got permission to use their logo prior to doing the work, but they are a smaller company. I know Limbo Films has done work for Nike. They are based here in Portland. I actually live about a 10 minute drive from Nike headquarters, its like the Willy Wonka Factory!