Ari,

It has to be something that means something to the buyers of the camera, the Indie market, or as Glen suggested, a model number, but something that strikes the indie customer base rather then FX1 etc. Nothing drab, or glib or embarrassing (as Glen also pointed out) though. At $20K you are not going to get the opinion of too many of the sort of buyers you are looking for in a DV forum.

For example, "FILM1" Digital Cinema Camera, would sound better then "FX1" Digital Cinema Camera. I know it looks old and stodgy, with big diffused silver, medium gaged slanted text, "FILM1" written on the side of the camera, but it means something, the first in Film, or the first camera etc. This is only an example, I am sure you might be able to find something much better (another thing is make it like music, with a bit of flow, rolls off the tongue, not too noisy all over like "CineTech FILM1" would be, two words don't go together, to many peaks in written form, but orally it is still "c-ine t-e-ch film One" sharp sound peaks followed by flowing sound, disrupts the flow into "film one", and to many parts of speech in the name.

Johns suggestion is good for Asian oriented product markets, as they seem to do company names like Monarch, over there. I think the Viper Filmstream has appeal, because it has "Filmstream" in it, and secondary "Viper" sounds mildly aggressive, contrasting too.

"El Diablo"

i rest my case

Eve-cliffe, come back to me Eve-cliffe
 

You like Eve. Eve is good. Eve is your friend. You like Eve.

Actually, I'm not fussed what you call it, but could you make your mind up by next Friday because that's when I go to press with the second US edition of Showreel?

All the best

Steve

I second for simply the "Silicon" Cam...

Yeah, call it "Show Real" he just said he's not fussed what you call it ;) .

Silicon naming conventions
 

The first product IS code named EVE. Just like Intel has a product code name such as Yonah or Presler for their dual core processors. When it goes to the market it has a branded name Centrino or Core Duo. We just need to settle on its branded model and product family names for our series of cinema cameras.

Silicon Cameras
Silicon HDVR Cameras
Silicon Cinema Camera Series

Do you think this can encompass a full range of products from HD, 2K, 4K, remote heads, micros, minis, 3Ds, rigs, etc...

Here are the models for Silicon-One or First-Silicon!

Silicon HDVR - could be the full camera with recorder
Silicon Mini-HD- Could be the camera head only
Silicon Micro-HD - The micro head for real tight spaces)

Then for next generation models
Silicon2K - A 2K Camera Family (2KDVR, HD, Mini, Micros)
Silicon4K - a 4K Camera (4KDVR, HD, Mini, Micros)

You would say

"I am shooting this feature with Silicon!" (ie. not film).

"Shoot it with Silicon", "Silicon", "Silicon is more flexible than Film". I want a Silicon HDVR" When are you going to build that Silicon4K".

We can then have our internal code name for the products. The next model family could be code named Chameleon (especially designed for its unique Coloring and uniqur 3D viewing capabilities).

Comments?

I am retired from this stuff, but it is confusing. You want to entice people, that is what you are looking for.

Family name: model, size.

Silicon Digital HD - Mini, HD Micro etc.

etc.

The "Filming with Silicon" is a nice touch.


Wayne.

Wayne,

Can you explain your comments further?
I would like to be clear on your suggestion...


Thanks

It's just that the ordering of the words seem a bit complex. I think I have a better summary of it now: picking words that entice customers that they can relate to, that are not very complex.

For example, Eve for a code name is alright, but say you used it as a model name instead. It would be like an inside joke, it means something to us because we know what it means, but others don't, even when they learn that it is a camera, Eve isn't an industry like catch word. It is a very common problem in industry, designing user interfaces, and writing instructions.

To me Silicon HDVR, is a bit complex, sure it means Hard disk video recorder (or is it High definition Video recorder, HD-VR).

"Silicon HD Mini" sounds better then "Silicon Mini-HD" Because the only part of the model name scheme that changes is now at the end ("Mini", "Micro" etc). And because it follows a line of importance, Silicon brand, HD series and min model in the series.

Very late here at the moment unfortunately, and this is the best I can do. Unfortunately you can't just ask a marketing firm with specialises in branding, because 99.99% of them will not have the video/film industry knowledge to apply tot heir techniques and advice you properly.

Its about what they relate to entice them (and I mean the people that actually buy and those who advice them what to buy). That are some of the principles, hope you can delight us with what you come up with ;) , I'm retiring from this for now.

Wayne,

Excellent suggestions. If I understand you correctly:

Family:
Silicon

Genus:
Silicon HD
Silicon 2K
Silicon 4K

Species:
Silicon HD DVR
Silicon HD Mini
Silicon HD Micro

Kyle suggested and my opinion is "VIGO" would be a nice homage to the great filmmaker. As matter of fact, there is a little episode in the Jean Vigo's life that helps to figure out that meaning. He sold his own camera to aid his wife to fight her illness and her serious disease. Well suggested Kyle!

camera name
 

my suggestion is The Linda

Yes, that is the way English (and other western cultures) tend to structure their information, from left to right, and even in cultures where it is not, structuring information along an sequence, is an easier way to structure information (for example, in ancient Latin and Greek, the information flow in sentences were structured by words and word endings and beginnings, but over time the structure changed into an easier, largely sequential flow, thought not as sophisticated).

Interesting case "Vigo", what would it mean to most people that are not into Vigo the filmmaker? In that case I would like that Japanese guy's name, that did the "Seven Samurai" (you can tell I have a bad memory, I can't even remember the other guy that did 2001 a Space Odyssey (ASO), and how can we forget the name of the guy that did Star Wars A Space/Soap Opera (ASO two ;).

About names, Apple was once sued over their use of Sagan for a computer model name in honor of Carl Sagan. Would be good to look over the legal precedence since then. It is stupid I know, it is like saying that a company can't use the term "Smith", because it is your family name, or your occupation, then again they didn't get us to design the IP system.

Have Wellness, God bless.

Hey Wayne,

This is one time I'll actually come out and agree with you directly!! :)

BTW, Silicon Mini-HD (if you decided to order it that way), sounds like either a cut-down version, not true 1920x1080, or a joke (Mini-Me, etc.).

So yes Wayne . . .

Silicon HD

Silicon 2K

Silicon 4K

that sounds much better . . . JMHO :)

Thanks, you should more often, then you could also use my signature below ;).