Answering: How much does it cost? at
DV Info Net

Go Back   DV Info Net > And Now, For Something Completely Different... > Taking Care of Business

Taking Care of Business
The pen and paper aspects of DV -- put it in writing!

Thread Tools Search this Thread
Old February 5th, 2008, 05:14 PM   #1
Major Player
Join Date: Oct 2006
Location: Phoenix, AZ
Posts: 859
Answering: How much does it cost?

We film weddings mostly, and I do fine when brides call for availability, but when they ask how much our packages are, my tongue ties into a pretzel. For what we do, we are inexpensive, but compared to what most in our area do, we are expensive.

Many videographers leave their prices off their web site in order to draw people to call. They must know something I don't, because for me, revealing the price is the toughest part of the call.

Any tips?
Weddings | Corporate | HMC150s | FCPX | Encore | Lion
Dana Salsbury is offline   Reply With Quote
Old February 5th, 2008, 08:36 PM   #2
Major Player
Join Date: Nov 2005
Location: Iowa City, Iowa
Posts: 670
That's a really good question not just for wedding videography but for any independent videomaker trying to make a business or a living out of it.

Part of the problem is that much of the time you're dealing with consumers rather than businesses, and it seems like consumers focus solely on the price tag (whereas competitive businesses necessarily have to look past price tag to the actual value).

One possible solution is to leverage the internet as a marketing tool by having a website that explains your proposition value, educates your prospective clients about your services, and most importantly tells them how much your services cost.

The benefit to this approach is that tire-kickers or those who can't afford you will be filtered out, and the ones who do click-through and contact you will be much more qualified leads. Ideally...

Of course this isn't a one-size-fits-all solution, and your content should clearly explain what $X amount gets in terms of service or product, but having price out in the open might allow you to have more discussions about your approach, i.e. your value, and spend less time on the phone explaining your prices.
Benjamin Hill is offline   Reply

DV Info Net refers all where-to-buy and where-to-rent questions exclusively to these trusted full line dealers and rental houses...

B&H Photo Video
(866) 521-7381
New York, NY USA

Scan Computers Int. Ltd.
+44 0871-472-4747
Bolton, Lancashire UK

DV Info Net also encourages you to support local businesses and buy from an authorized dealer in your neighborhood.
  You are here: DV Info Net > And Now, For Something Completely Different... > Taking Care of Business

Thread Tools Search this Thread
Search this Thread:

Advanced Search


All times are GMT -6. The time now is 04:40 AM.

DV Info Net -- Real Names, Real People, Real Info!
1998-2024 The Digital Video Information Network