Steve House |
October 9th, 2009 01:50 AM |
Quote:
Originally Posted by Douglas Joseph
(Post 1429676)
Hey, everyone. I've just recently decided I want to start shooting commercials. I'm getting everything underway, and it's going smooth... Except one thing. Music. Stock music, to plainly put it is absolutely horrible. I can't find any. So my question is, how do I go about acquiring good, mainstream music? The commercials I'm shooting are mainly going to be broadcast locally. Is there a way to just pay for a licensing fee, and be able to use a band's music legally? I was told to check out BMI. I'm kind of up on the air with that website. So, if anybody could help me out here, that'd be so, so great. I'm completely lost. Haha.
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Check out the Smartsound royalty free music library and SonicFire Pro software for working with it. Excellent music without the hassles.
BMI, along with ASCAP and SESAC, is a performance royalty collection service. If you play a piece of music on-air in radio or TV, in a club or concert venue, use it in an elevator or on-hold or on your website, even play it as background music in a dentist's office, the composers, publisher, etc gets a royalty each time it's played and that's what BMI and the others collect on their behalf. But a public performance of the song is not the same thing as using it a film or video soundtrack such as in your commercials. To incorporate the words and melody of the music into a soundtrack alongside the images, you need what's called a synchronization license from the music publisher. To use an existing recording, you also need a master use license from the recording's copyright owner, usually the record label that recorded it in the case of a commercially released CD. If you're going to make a fresh recording yourself, all you need is the sync license. BMI, ASCAP, SESAC, the aformentioned Harry Fox Agency do not deal with sync or master licenses at all - for those you need to identify the copyright owners and negotiate directly with them, there is no one-stop shopping. If you want to go that route instead of the royalty free library music, your best bet is to hire a music rights clearance agency to do the legwork for you. A google on "music rights clearance" will turn up a number of them. ASCAP, BMI, etc eventually do get involved - each time the film or commercial is played on the air that counts as a "performance" of the music and a royalty is paid but that's handled by the broadcaster, usually covered under the blanket licensing fees the broadcaster pays to the rights societies m each year. You're not involved with that part of it beyond providing a "cue sheet" for their reporting purposes.
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