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October 8th, 2009, 05:17 PM
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#1 |
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Major Player
Join Date: Oct 2005
Location: Zanesville OH
Posts: 205
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Acquiring rights to music for commercials?
Hey, everyone. I've just recently decided I want to start shooting commercials. I'm getting everything underway, and it's going smooth... Except one thing. Music. Stock music, to plainly put it is absolutely horrible. I can't find any. So my question is, how do I go about acquiring good, mainstream music? The commercials I'm shooting are mainly going to be broadcast locally. Is there a way to just pay for a licensing fee, and be able to use a band's music legally? I was told to check out BMI. I'm kind of up on the air with that website. So, if anybody could help me out here, that'd be so, so great. I'm completely lost. Haha.
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October 8th, 2009, 05:37 PM
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#2 |
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Inner Circle
Join Date: Jan 2007
Location: Woodinville, WA USA
Posts: 3,467
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Tons of info on this over in the TCB forum...which is where this should probably be.
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October 8th, 2009, 05:52 PM
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#3 |
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Inner Circle
Join Date: Feb 2006
Location: Los Angeles, California
Posts: 2,109
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October 8th, 2009, 05:56 PM
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#4 |
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Regular Crew
Join Date: Nov 2004
Location: services world-wide
Posts: 118
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dewolfemusic.com is yer buddy. Great tunuge and they haggle. They'll negotiate a flat rate per production with you. I haven't counted needle drops in shows in years. I love em.
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October 8th, 2009, 06:54 PM
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#5 | |
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Obstreperous Rex
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Quote:
Please search first before starting new threads -- this is a frequently discussed topic. Please don't cross-post. Thanks, |
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October 8th, 2009, 07:49 PM
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#6 | |
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Major Player
Join Date: Nov 2005
Location: Iowa City, Iowa
Posts: 670
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Quote:
Have you tried Pump Audio or Shockwave Sound, places like that? They have very high quality music from most any genre you can think of there you can get quickly with minimal hassle.
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youtube.com/benhillmedia linkedin.com/in/benhillmedia |
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October 9th, 2009, 01:15 AM
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#7 | |
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Inner Circle
Join Date: Mar 2005
Location: Hamilton, Ontario, Canada
Posts: 5,742
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Quote:
__________________
Good news, Cousins! This week's chocolate ration is 15 grams! Last edited by Steve House; October 9th, 2009 at 02:03 AM. |
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October 9th, 2009, 01:50 AM
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#8 | |
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Inner Circle
Join Date: Mar 2005
Location: Hamilton, Ontario, Canada
Posts: 5,742
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Quote:
BMI, along with ASCAP and SESAC, is a performance royalty collection service. If you play a piece of music on-air in radio or TV, in a club or concert venue, use it in an elevator or on-hold or on your website, even play it as background music in a dentist's office, the composers, publisher, etc gets a royalty each time it's played and that's what BMI and the others collect on their behalf. But a public performance of the song is not the same thing as using it a film or video soundtrack such as in your commercials. To incorporate the words and melody of the music into a soundtrack alongside the images, you need what's called a synchronization license from the music publisher. To use an existing recording, you also need a master use license from the recording's copyright owner, usually the record label that recorded it in the case of a commercially released CD. If you're going to make a fresh recording yourself, all you need is the sync license. BMI, ASCAP, SESAC, the aformentioned Harry Fox Agency do not deal with sync or master licenses at all - for those you need to identify the copyright owners and negotiate directly with them, there is no one-stop shopping. If you want to go that route instead of the royalty free library music, your best bet is to hire a music rights clearance agency to do the legwork for you. A google on "music rights clearance" will turn up a number of them. ASCAP, BMI, etc eventually do get involved - each time the film or commercial is played on the air that counts as a "performance" of the music and a royalty is paid but that's handled by the broadcaster, usually covered under the blanket licensing fees the broadcaster pays to the rights societies m each year. You're not involved with that part of it beyond providing a "cue sheet" for their reporting purposes.
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Good news, Cousins! This week's chocolate ration is 15 grams! |
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October 9th, 2009, 10:11 AM
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#9 | |
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Trustee
Join Date: Jul 2005
Location: Willmar, MN
Posts: 1,400
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October 17th, 2009, 04:16 PM
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#10 |
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Major Player
Join Date: Oct 2005
Location: Zanesville OH
Posts: 205
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Thanks everyone for your help. This is exactly what I needed. Sorry for cross posting, Chris!
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October 19th, 2009, 01:26 AM
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#11 | |
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Inner Circle
Join Date: Feb 2009
Location: Norwich, Norfolk, UK
Posts: 3,531
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Quote:
The Smartsound system allows for a lot of variation in the arrangements & very clever matching of music length to sequences so is far more than just a tune playing in the background of your video. We used Smartsound with most every video in our portfolio Barkers | Video Portfolio |
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