How important are appearances? at DVinfo.net

Daniel J. Brant · March 10th, 2010, 09:29 AM

A recent thread mentioned actor's reactions to crews shooting on HD DSLRs- they find it hard to take the project seriously if it's not a big camera. Obviously, it's different strokes for different folks, but it's amazing how outward appearances matter to some people. And it's not just actors- my friend recently had a similar thing happen on a corporate shoot. He was using a bare-basic EX1 and because the camera was so small and he was handholding it (just like the camcorders they all have at home), the client was less than impressed and has subsequently even tried to re-negotiate rates! It probably didn't help that my friend still dresses like a student... Granted, the quality of his footage has now assuaged them, but it got me thinking.

How many professionals on these boards use the smaller, "prosumer" cameras (a term I hate, but never mind) for corporate work and how many times to clients question your kit and you because they were expecting a full-size camera? How do you go about combating this prejudice? Do you let your work speak for itself, do you try to educate them or do you pimp out your camera with large matte boxes and lens rods to try and negate their preconceptions?

So far, I've not encountered this on my solo work because I tend to play in a lower-cost market (where clients have no real preconceived notions of professionalism and aren't paying the mega-bucks corporate clients usually do), but I'm looking to push into a wider market and upgrade my kit, so perhaps the "professional appearance" needs to be addressed.

Thoughts?

Richard Alvarez · March 10th, 2010, 09:38 AM

Appearance is VERY important, especially the higher you go on the clientelle market. But I'm not particularly concerned about gear size. (Lots of threads on that topic, and how to dress out your rig to look 'bigger' and more impressive) But I AM talking about professionalism. Unless you're Steven Spielberg, or literally shooting on a ranch - I'd leave the jeans and ballcap at home. I always wear black or grey - My vehicle is clean and waxed, my gear bags and crates clean. The Producers I work with appreciate knowing they won't be embarrased when I show up at a shoot. It puts the client at ease. Of course, I'm older than a student - so people assume I have decads of experience. (Which is true, but not necessarily so in someone else's case.) IF you are a young person (someone in their twenties) I'd say its even more important to show up looking and ACTING professional especially if youre shootin with a small form camera.

TJ Robertson · March 10th, 2010, 05:33 PM

I agree with Richard, appearances are definitely important.

I shoot mostly on an HVX200, but I've never had a client openly say that they thought my camera was too small. Although, if someone did mention it, I would just let them know that professional cameras are getting smaller, and then give them some examples of productions that were shot was the same, or similar camera.

Most clients just want to feel confident, so if you can assure them that the quality will be what they expect or better, they'll usually believe you... after all, you are the expert

Corey Williams · March 11th, 2010, 01:36 PM

I also think appearance is important. A person doesn't want to think that you are using equipment that they could have used. Also, I had a friend who was starting out as a producer that used to drive a beat up raggedy car. She would either borrow a nice car from somebody or park a block away when she had meetings with potential clients. I hate to say it, but first impressions mean a lot.

March 10th, 2010, 09:29 AM	#1
Daniel J. Brant Regular Crew Join Date: Feb 2010 Location: Berkshire, UK Posts: 27	How important are appearances? A recent thread mentioned actor's reactions to crews shooting on HD DSLRs- they find it hard to take the project seriously if it's not a big camera. Obviously, it's different strokes for different folks, but it's amazing how outward appearances matter to some people. And it's not just actors- my friend recently had a similar thing happen on a corporate shoot. He was using a bare-basic EX1 and because the camera was so small and he was handholding it (just like the camcorders they all have at home), the client was less than impressed and has subsequently even tried to re-negotiate rates! It probably didn't help that my friend still dresses like a student... Granted, the quality of his footage has now assuaged them, but it got me thinking. How many professionals on these boards use the smaller, "prosumer" cameras (a term I hate, but never mind) for corporate work and how many times to clients question your kit and you because they were expecting a full-size camera? How do you go about combating this prejudice? Do you let your work speak for itself, do you try to educate them or do you pimp out your camera with large matte boxes and lens rods to try and negate their preconceptions? So far, I've not encountered this on my solo work because I tend to play in a lower-cost market (where clients have no real preconceived notions of professionalism and aren't paying the mega-bucks corporate clients usually do), but I'm looking to push into a wider market and upgrade my kit, so perhaps the "professional appearance" needs to be addressed. Thoughts? __________________ Daniel J Brant Corporate, Fiction and Promotional Video- enborneriver.co.uk

March 10th, 2010, 05:33 PM	#3
TJ Robertson New Boot Join Date: Mar 2010 Location: Las Vegas, Nevada Posts: 20	I agree with Richard, appearances are definitely important. I shoot mostly on an HVX200, but I've never had a client openly say that they thought my camera was too small. Although, if someone did mention it, I would just let them know that professional cameras are getting smaller, and then give them some examples of productions that were shot was the same, or similar camera. Most clients just want to feel confident, so if you can assure them that the quality will be what they expect or better, they'll usually believe you... after all, you are the expert __________________ To see more, check out my blog: http://www.startavideobusiness.com

March 10th, 2010, 09:38 AM	#2
Richard Alvarez Inner Circle Join Date: Sep 2002 Location: San Mateo, CA Posts: 3,840	Appearance is VERY important, especially the higher you go on the clientelle market. But I'm not particularly concerned about gear size. (Lots of threads on that topic, and how to dress out your rig to look 'bigger' and more impressive) But I AM talking about professionalism. Unless you're Steven Spielberg, or literally shooting on a ranch - I'd leave the jeans and ballcap at home. I always wear black or grey - My vehicle is clean and waxed, my gear bags and crates clean. The Producers I work with appreciate knowing they won't be embarrased when I show up at a shoot. It puts the client at ease. Of course, I'm older than a student - so people assume I have decads of experience. (Which is true, but not necessarily so in someone else's case.) IF you are a young person (someone in their twenties) I'd say its even more important to show up looking and ACTING professional especially if youre shootin with a small form camera.

March 11th, 2010, 01:36 PM	#4
Corey Williams Regular Crew Join Date: Jul 2007 Location: McKinney,TX/New Orleans, LA Posts: 104	I also think appearance is important. A person doesn't want to think that you are using equipment that they could have used. Also, I had a friend who was starting out as a producer that used to drive a beat up raggedy car. She would either borrow a nice car from somebody or park a block away when she had meetings with potential clients. I hate to say it, but first impressions mean a lot.