Why should a business owner invest in professional video? at DVinfo.net
DV Info Net

Go Back   DV Info Net > And Now, For Something Completely Different... > Taking Care of Business

Taking Care of Business
The pen and paper aspects of DV -- put it in writing!

Reply
 
Thread Tools Search this Thread
Old December 11th, 2011, 08:14 PM   #1
Major Player
 
Join Date: Aug 2008
Location: Belfast Northern Ireland
Posts: 261
Why should a business owner invest in professional video?

Hi Guys

I'm trying to articulate this for a presentation on Wednesday. Any quick thoughts would be appreciated.

Why should a business owner invest in professional video from a corporate video producer instead of, say, a video shot by themselves on an iPhone 4s and edited by them on iMovie?

So far as an answer I'm thinking along the lines that 'editing is all about timing and pacing and comes from experience and instinctive talent. If a business owner doesn't possess these assets then their attempt at editing could well turn out to look below-par. If they attempt to film something themselves, what will their sound recording be like? Can they sound-edit and enhance the sound? Will their choice of shots and lighting be flattering towards those in front of camera, and will they be able to make their products and services look as impressive as possible?'

Any thoughts at all would be totally welcome and appreciated.

Warm regards


Peter
Peter Dunphy is offline   Reply With Quote
Old December 11th, 2011, 08:44 PM   #2
Major Player
 
Join Date: Aug 2008
Location: Belfast Northern Ireland
Posts: 261
Re: Why should a business owner invest in professional video?

Just found a decent link to an article regarding video quality:

What Video Quality Says About Your Product, Service and Brand | Host Earth
Peter Dunphy is offline   Reply With Quote
Old December 11th, 2011, 09:47 PM   #3
Wrangler
 
Join Date: Jul 2002
Location: Makati, Metro Manila
Posts: 2,706
Images: 32
Re: Why should a business owner invest in professional video?

My 2 cents.

A video showing the difference might be really effective. You could do a straight forward comparison A vs. B or you could have fun with a narrative where for some reason the equipment & personnel keep changing, and it's reflected in the constantly shifting quality of the video. If done right, people would just kinda "get it". I'm imagining a reporter making a passionate plea to up the video production value properly, and each time somebody chooses to go low budget, it's immediately reflected in the production quality of the video.

Additionally, you could use it to really highlight your video production skills.
__________________
"Ultimately, the most extraordinary thing, in a frame, is a human being." - Martin Scorsese
Michael Wisniewski is offline   Reply With Quote
Old December 12th, 2011, 12:47 AM   #4
Major Player
 
Join Date: Nov 2010
Location: Entebbe Uganda
Posts: 768
Re: Why should a business owner invest in professional video?

Maybe try to use an example from their own industry.

So if they are a Law firm, for example, you could use the example of a client hiring them to be represented in court (bringing in all of their combined training, expertise, and experience to bear on the matter in a coordinated and well rehearsed strategy) vs the client deciding to represent themselves, with a sense of misguided enthusiasm and a copy of 'The idiots guide to the law' under their arm.

That kind of thing. Use an analogy that they can connect with from their own experience.
Simon Wood is offline   Reply With Quote
Old December 12th, 2011, 03:47 AM   #5
Major Player
 
Join Date: Aug 2008
Location: Belfast Northern Ireland
Posts: 261
Re: Why should a business owner invest in professional video?

Thanks Michael and Simon - great advice! I appreciate it!
Peter Dunphy is offline   Reply With Quote
Old December 12th, 2011, 05:02 AM   #6
Major Player
 
Join Date: Aug 2008
Location: Belfast Northern Ireland
Posts: 261
Re: Why should a business owner invest in professional video?

Some more useful info. here under the 'Quality Counts' section:

How to Maximize Your Video Marketing - The Next Web
Peter Dunphy is offline   Reply With Quote
Old December 12th, 2011, 05:55 AM   #7
Equal Opportunity Offender
 
Join Date: Feb 2009
Location: Brisbane, Australia
Posts: 3,062
Re: Why should a business owner invest in professional video?

Why? Same as applies to print advertising and brochures:

"Because there's nothing worse than spending money (advertising space, replication etc) to advertise how cheap and amateur you are. Especially when placed up against your competition."

Or in other words ...

"You can save money by purchasing cheap make-up. But long after you forget how much money you saved, you'll be detesting and regretting every time you wear it." (women understand this one immediately)

Good professional collateral has far reaching benefits, including staff who are proud to be associated with the business.

Andrew
Andrew Smith is offline   Reply With Quote
Old December 12th, 2011, 09:03 AM   #8
Wrangler
 
Join Date: Jul 2002
Location: Makati, Metro Manila
Posts: 2,706
Images: 32
Re: Why should a business owner invest in professional video?

Always a good quote in these situations:
Quote:
People DO judge a book by its cover.
We may have the best product, the highest quality, the most useful software, etc. If we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities.

from the Apple Marketing Philosophy by Mike Markkula in 1977
__________________
"Ultimately, the most extraordinary thing, in a frame, is a human being." - Martin Scorsese
Michael Wisniewski is offline   Reply With Quote
Old December 12th, 2011, 09:10 AM   #9
Major Player
 
Join Date: Aug 2008
Location: Belfast Northern Ireland
Posts: 261
Re: Why should a business owner invest in professional video?

WOW great stuff Andrew and Michael!!!!! Thanks so much!
Peter Dunphy is offline   Reply With Quote
Old December 12th, 2011, 04:23 PM   #10
Inner Circle
 
Join Date: Jan 2004
Location: Boca Raton, FL
Posts: 3,014
Re: Why should a business owner invest in professional video?

Show examples from competitor's media. If it's awful, tell them why and what the investment is for. If it's great, ask them how they're going to compete. Or do both and challenge them which type do they want representing their brand.
Les Wilson is offline   Reply With Quote
Old December 12th, 2011, 05:11 PM   #11
Major Player
 
Join Date: Aug 2008
Location: Belfast Northern Ireland
Posts: 261
Re: Why should a business owner invest in professional video?

That's great, thanks Les
Peter Dunphy is offline   Reply With Quote
Old December 13th, 2011, 06:46 AM   #12
Major Player
 
Join Date: Aug 2008
Location: Belfast Northern Ireland
Posts: 261
Re: Why should a business owner invest in professional video?

Do you know of any examples of business websites which have bad quality 'homemade' videos on them which I could use to contrast with?
Peter Dunphy is offline   Reply With Quote
Old December 13th, 2011, 07:00 AM   #13
Major Player
 
Join Date: Aug 2008
Location: Belfast Northern Ireland
Posts: 261
Re: Why should a business owner invest in professional video?

Found this 'spoof' one so far Example of Crappy Video - YouTube but any real examples would be even better.
Peter Dunphy is offline   Reply With Quote
Old December 13th, 2011, 11:58 AM   #14
Trustee
 
Join Date: Nov 2005
Location: Sauk Rapids, MN, USA
Posts: 1,675
Re: Why should a business owner invest in professional video?

For the same reason you hire good carpenters to build/renovate your facilities. You are building your image.
__________________
Web Youtube Facebook
Cole McDonald is offline   Reply With Quote
Old December 13th, 2011, 12:46 PM   #15
Regular Crew
 
Join Date: Oct 2011
Location: San Diego, CA
Posts: 185
Re: Why should a business owner invest in professional video?

I'm also a copywriter and my observations are that many, I'd argue most, business owners:
  • Fail at business
  • Have no idea how to market
  • Have little to no idea who their customers are and what motivates them to buy
  • Have little to no marketing budget
  • Have no way to contact their customers much less potential customers
  • Can't see past this months bills
  • Want more profit, not necessarily more customers
  • Wear too many hats
  • Thought owning a business would give them freedom but find they work twice as much. Essentially traded one job for another with twice the hours and 1/2 the pay.
  • Would do things differently knowing what they know now
So that's what we're facing when talking to a business owner about using video or any other services. Whatever pitch we use it has to have a money proposition/promise. If we can't show how the service makes them more money with no effort or risk, it's going to be a frustrating climb up "they don't get it" hill. GL
Kawika Ohumukini is offline   Reply
Reply

DV Info Net refers all where-to-buy and where-to-rent questions exclusively to these trusted full line dealers and rental houses...

B&H Photo Video
(866) 521-7381
New York, NY USA

Scan Computers Int. Ltd.
+44 0871-472-4747
Bolton, Lancashire UK


DV Info Net also encourages you to support local businesses and buy from an authorized dealer in your neighborhood.
  You are here: DV Info Net > And Now, For Something Completely Different... > Taking Care of Business

Thread Tools Search this Thread
Search this Thread:

Advanced Search

 



All times are GMT -6. The time now is 06:11 AM.


DV Info Net -- Real Names, Real People, Real Info!
1998-2024 The Digital Video Information Network