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December 11th, 2011, 08:14 PM | #1 |
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Why should a business owner invest in professional video?
Hi Guys
I'm trying to articulate this for a presentation on Wednesday. Any quick thoughts would be appreciated. Why should a business owner invest in professional video from a corporate video producer instead of, say, a video shot by themselves on an iPhone 4s and edited by them on iMovie? So far as an answer I'm thinking along the lines that 'editing is all about timing and pacing and comes from experience and instinctive talent. If a business owner doesn't possess these assets then their attempt at editing could well turn out to look below-par. If they attempt to film something themselves, what will their sound recording be like? Can they sound-edit and enhance the sound? Will their choice of shots and lighting be flattering towards those in front of camera, and will they be able to make their products and services look as impressive as possible?' Any thoughts at all would be totally welcome and appreciated. Warm regards Peter
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December 11th, 2011, 08:44 PM | #2 |
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Re: Why should a business owner invest in professional video?
Just found a decent link to an article regarding video quality:
What Video Quality Says About Your Product, Service and Brand | Host Earth
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December 11th, 2011, 09:47 PM | #3 |
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Re: Why should a business owner invest in professional video?
My 2 cents.
A video showing the difference might be really effective. You could do a straight forward comparison A vs. B or you could have fun with a narrative where for some reason the equipment & personnel keep changing, and it's reflected in the constantly shifting quality of the video. If done right, people would just kinda "get it". I'm imagining a reporter making a passionate plea to up the video production value properly, and each time somebody chooses to go low budget, it's immediately reflected in the production quality of the video. Additionally, you could use it to really highlight your video production skills.
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December 12th, 2011, 12:47 AM | #4 |
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Re: Why should a business owner invest in professional video?
Maybe try to use an example from their own industry.
So if they are a Law firm, for example, you could use the example of a client hiring them to be represented in court (bringing in all of their combined training, expertise, and experience to bear on the matter in a coordinated and well rehearsed strategy) vs the client deciding to represent themselves, with a sense of misguided enthusiasm and a copy of 'The idiots guide to the law' under their arm. That kind of thing. Use an analogy that they can connect with from their own experience.
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December 12th, 2011, 03:47 AM | #5 |
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Re: Why should a business owner invest in professional video?
Thanks Michael and Simon - great advice! I appreciate it!
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December 12th, 2011, 05:02 AM | #6 |
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Re: Why should a business owner invest in professional video?
Some more useful info. here under the 'Quality Counts' section:
How to Maximize Your Video Marketing - The Next Web
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December 12th, 2011, 05:55 AM | #7 |
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Re: Why should a business owner invest in professional video?
Why? Same as applies to print advertising and brochures:
"Because there's nothing worse than spending money (advertising space, replication etc) to advertise how cheap and amateur you are. Especially when placed up against your competition." Or in other words ... "You can save money by purchasing cheap make-up. But long after you forget how much money you saved, you'll be detesting and regretting every time you wear it." (women understand this one immediately) Good professional collateral has far reaching benefits, including staff who are proud to be associated with the business. Andrew |
December 12th, 2011, 09:03 AM | #8 | |
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Re: Why should a business owner invest in professional video?
Always a good quote in these situations:
Quote:
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December 12th, 2011, 09:10 AM | #9 |
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Re: Why should a business owner invest in professional video?
WOW great stuff Andrew and Michael!!!!! Thanks so much!
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December 12th, 2011, 04:23 PM | #10 |
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Re: Why should a business owner invest in professional video?
Show examples from competitor's media. If it's awful, tell them why and what the investment is for. If it's great, ask them how they're going to compete. Or do both and challenge them which type do they want representing their brand.
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December 12th, 2011, 05:11 PM | #11 |
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Re: Why should a business owner invest in professional video?
That's great, thanks Les
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December 13th, 2011, 06:46 AM | #12 |
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Re: Why should a business owner invest in professional video?
Do you know of any examples of business websites which have bad quality 'homemade' videos on them which I could use to contrast with?
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December 13th, 2011, 07:00 AM | #13 |
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Re: Why should a business owner invest in professional video?
Found this 'spoof' one so far Example of Crappy Video - YouTube but any real examples would be even better.
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December 13th, 2011, 11:58 AM | #14 |
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Re: Why should a business owner invest in professional video?
For the same reason you hire good carpenters to build/renovate your facilities. You are building your image.
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December 13th, 2011, 12:46 PM | #15 |
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Re: Why should a business owner invest in professional video?
I'm also a copywriter and my observations are that many, I'd argue most, business owners:
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