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-   -   Pronunciation of common industry brands/words... (https://www.dvinfo.net/forum/techniques-independent-production/39339-pronunciation-common-industry-brands-words.html)

Richard Alvarez February 2nd, 2005 12:44 PM

Marco,

Good ones! Okay, while I was living in TEXAS, the pronunciations I heard most often

ANT - on BOWER (Rhymes with "ant on tower")

SHOT-lur (Which I think is wrong) and SOCK -lur (Which sounds more likely)

I heard "Luh - SEE" most often with "LAY- see" second.

Marco Leavitt February 2nd, 2005 12:48 PM

Oh, this one's been driving me crazy: Schoeps.

Keith Loh February 2nd, 2005 01:51 PM

<<<-- Originally posted by Richard Alvarez :
I heard "Luh - SEE" most often with "LAY- see" second. -->>>

If you go by French pronunciation it should be:

LAH-sea.

Keith Loh February 2nd, 2005 01:55 PM

"Lassee"
 
I asked LaCie technical support. They responded:

----
Well that's a good question.

We've heard pretty much all the versions possible : (here is an attempt to reproduce the way people pronounce it)
- Lassy
- LeCie
- LaaCye...

The best is to pronounce it "the French way" : "lassee"

I hope this will help...

Best Regards,
-----

Jesse Bekas February 2nd, 2005 01:57 PM

<<<-- Originally posted by Marco Leavitt : Oh, this one's been driving me crazy: Schoeps. -->>>

Schoeps - slopes (?)

John Sandel February 2nd, 2005 02:03 PM

I'd say it like George of the Jungle's elephantine pal: Sheps.

Chris Hurd February 2nd, 2005 02:09 PM

Nobody has yet mentioned Canopus:

Kuh - NOH - pus.

Brightest star in the southern hemisphere, brightest star in Hiro Yamada's real-time NLE universe.

Jesse Bekas February 2nd, 2005 02:18 PM

<<<-- Originally posted by Chris Hurd : Nobody has yet mentioned Canopus:

Kuh - NOH - pus.

Brightest star in the southern hemisphere, brightest star in Hiro Yamada's real-time NLE universe. -->>>

Haha...Have you ever heard it mispronounced though, Chris?

John Sandel February 2nd, 2005 02:22 PM

I have---a guy at a workshop kept rhyming it with "cannabis."

You may now proceed to lob puns.

Charles Papert February 2nd, 2005 04:30 PM

Schoeps is indeed pronounced"sheps", at least every soundman I know calls it thus.

I regularly ask company reps how to properly pronounce their company names (the "Ah-rri" vs "Arry" thing rages on and on). Recently I had two skylights installed by the well-known skylight company Velux, and I asked the regional sales rep how to pronounce the name (for a good reason; they were furnished as part of an HGTV show being done on the renovation of my bedroom, and I wanted to make sure to give them the proper nod).

He said, "Well, a lot of people say VELL-ux, but it's really supposed to be VEE-lux".

I then asked how the president of the company says it. "Interesting question; he's Scandinavian, so he says vel-LOOX. Actually, the name stands for Ventilation + Lux (as in illumination)."

I thought about it and responded "shouldn't it be pronounced VELL-ux", then?" He laughed and said, "you're probably right!"

So who the hell knows.

(and incidentally, "Papert" is pronounced with a short "a"...and if I did in fact spell it "Paupert", it would probably be due to that aforementioned renovation threatening to make me into a pauper by the end...)

John Sandel February 2nd, 2005 04:38 PM

Boy, did THAT joke take a long time to find a punchline!

I'll just set 'em up, Charles, and you knock 'em down.

Richard Alvarez February 2nd, 2005 05:19 PM

I apologize for the earlier misspelling Charles, mea culpa. I should know better. You'd think people couldn't mangle Alvarez, but they do.

John Sandel February 2nd, 2005 05:26 PM

You should have my name, Richard. Phonetic nouns confuse people ...

Charles Papert February 2nd, 2005 05:40 PM

no worries, Mr. A! don't think I even saw the post in question.

Dylan Couper February 2nd, 2005 07:47 PM

Here's one for you guys:

Avid

pronounced:

Ay (like the Fonz) -vid

or

Ah (like a yawn) -vid


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