Pronunciation of common industry brands/words...

Richard Alvarez · February 2nd, 2005, 07:49 PM

Avid as in "Cat Lid" That's how every Avid rep I've ever talked to pronounced it, not to mention every owner and instructor.

Check out a commercial by the Senior Marketing director.

http://avid.com/video/index.asp#

Click on the spot about Avid Xpress Studio, and that's how he pronounces it.

Dylan Couper · February 4th, 2005, 12:48 AM

Thanks Richard. It always confused me because I've known other products called Avid, and they were always pronounced ay-vid, or eh-vid, up here in Canada.

How abour "bokeh"?

Xiaoli Wang · February 4th, 2005, 01:14 AM

According to Photonotes.org:

"A term borrowed from the Japanese, pronounced with short vowels. (ie: more like French pronunciation - bo-ké - versus long English diphthongs - bow-kay.)"

Ed Smith · February 4th, 2005, 03:51 AM

How about:

Matrox

I pronounce it Mate-trox

Adobe:

I pronounce it A-doe-bee.

I have heard it spoken as dol-bee, but I think the guy I was speaking to had a speech impediment???

Richard Alvarez · February 4th, 2005, 09:54 AM

Yup, again from the manufacturers reps, "May Trox" and "Uh Doh Bee" (Like the bricks)

Joe Carney · February 4th, 2005, 11:51 AM

Heres' one. My actual birth name.... (Carney is adopted, but yes I have lots of Irish ancestors).

Avielhe.
it's French/Basque origin.

5 stars to the first who can pronounce it properly. (Phonetically here on the forum)
Even the French get it wrong. hehehe

Keith Loh · February 4th, 2005, 01:24 PM

Just guessing:

AH- VEY

Richard Alvarez · February 4th, 2005, 01:47 PM

My guess

Ahh VEE yeh

Filip Kovcin · February 4th, 2005, 02:17 PM

prononounciation of my name is:

fee-lee-ph covh-cheen,

but i wanted to ask the starter of this thread (Xiaoli Wang) - how to pronounce his name?

just curious.

filip

Filip Kovcin · February 4th, 2005, 02:19 PM

guys, try this:

the one and only...

CHROSZIEL...

any guesses?

personally i didn't know, and therefore i asked in amsterdam on IBC last year - on CHROSZIEL booth how to pronounce that.

the lady i spoked with - said something, but now i cannot reproduce that.

so, can you find the solution?

thanks,

filip

Xiaoli Wang · February 4th, 2005, 02:34 PM

Filip, there is really no good English pronunciation of romanized chinese characters, but people call me "show-lee".

I pronounce Chrosziel like Crow-Zeal...but not sure if thats right.

I'm still a little confused about Kino-Flo, didnt really get the explanation. Is it like know-flow, or like keyNO-flow, or am I still wrong?

Richard Alvarez · February 4th, 2005, 03:18 PM

Kee NO flow or if you prefer Keeno flow

"Crow zhyell" or "Crows yell" but the 'z' sound should be in there.

Marco Leavitt · February 4th, 2005, 03:21 PM

Where's the accent on that? "CROW zhyell" or "crow ZHYELL." I assume crow is pronounced like the bird?

Filip Kovcin · February 4th, 2005, 04:07 PM

<<<-- Originally posted by Xiaoli Wang : Is it like know-flow, or like keyNO-flow, or am I still wrong? -->>>

keyNo-flow

at least in poland. :)

filip

Richard Alvarez · February 4th, 2005, 04:43 PM

As I've heard it, the stress is pretty flat across the three syllables of kee no flow. But thats in the south and southwest of America. If anything, a bit more stress on 'kee'. But again, pretty flat.

"crow" as in the bird... and the stress tends to be on the last syllable, but just but barely. "crowzhYELL" Though, to be fair, in French it might be "Kwah"

Guys, these are just my experiences... nothing etched in stone here, I'm no pronunciation authority, just passing on what I've heard in the business.

February 4th, 2005, 12:48 AM	#32
Dylan Couper Wrangler Join Date: Jun 2002 Location: Vancouver, British Columbia Posts: 8,314	Thanks Richard. It always confused me because I've known other products called Avid, and they were always pronounced ay-vid, or eh-vid, up here in Canada. How abour "bokeh"? __________________ Need to rent camera gear in Vancouver BC? Check me out at camerarentalsvancouver.com

February 4th, 2005, 03:51 AM	#34
Ed Smith Wrangler Join Date: Jan 2002 Location: Hampshire, England Posts: 1,545	How about: Matrox I pronounce it Mate-trox Adobe: I pronounce it A-doe-bee. I have heard it spoken as dol-bee, but I think the guy I was speaking to had a speech impediment??? __________________ Ed Smith Hampshire, UK Good things come to those who wait My Skiing web www.Frostytour.co.uk For quick answers Search dvinfo.net \| The best in the business: dvinfo.net Sponsors

February 4th, 2005, 01:24 PM	#37
Keith Loh Air China Pilot Join Date: May 2002 Location: Vancouver, B.C. Posts: 2,389	Just guessing: AH- VEY __________________ -- Visit http://www.KeithLoh.com \| stuff about living in Vancouver \| My Flickr photo gallery

February 4th, 2005, 02:17 PM	#39
Filip Kovcin Major Player Join Date: Dec 2003 Location: warsaw, poland Posts: 440	may i ask also? prononounciation of my name is: fee-lee-ph covh-cheen, but i wanted to ask the starter of this thread (Xiaoli Wang) - how to pronounce his name? just curious. filip

February 4th, 2005, 02:19 PM	#40
Filip Kovcin Major Player Join Date: Dec 2003 Location: warsaw, poland Posts: 440	and now.... THE BEST ONE!!!!! guys, try this: the one and only... CHROSZIEL... any guesses? personally i didn't know, and therefore i asked in amsterdam on IBC last year - on CHROSZIEL booth how to pronounce that. the lady i spoked with - said something, but now i cannot reproduce that. so, can you find the solution? thanks, filip

February 2nd, 2005, 07:49 PM	#31
Richard Alvarez Inner Circle Join Date: Sep 2002 Location: San Mateo, CA Posts: 3,840	Avid as in "Cat Lid" That's how every Avid rep I've ever talked to pronounced it, not to mention every owner and instructor. Check out a commercial by the Senior Marketing director. http://avid.com/video/index.asp# Click on the spot about Avid Xpress Studio, and that's how he pronounces it.

February 4th, 2005, 01:14 AM	#33
Xiaoli Wang Regular Crew Join Date: Apr 2004 Location: Austin, TX Posts: 94	According to Photonotes.org: "A term borrowed from the Japanese, pronounced with short vowels. (ie: more like French pronunciation - bo-ké - versus long English diphthongs - bow-kay.)"

February 4th, 2005, 09:54 AM	#35
Richard Alvarez Inner Circle Join Date: Sep 2002 Location: San Mateo, CA Posts: 3,840	Yup, again from the manufacturers reps, "May Trox" and "Uh Doh Bee" (Like the bricks)

February 4th, 2005, 11:51 AM	#36
Joe Carney Inner Circle Join Date: Jul 2002 Location: Centreville Va Posts: 1,828	Heres' one. My actual birth name.... (Carney is adopted, but yes I have lots of Irish ancestors). Avielhe. it's French/Basque origin. 5 stars to the first who can pronounce it properly. (Phonetically here on the forum) Even the French get it wrong. hehehe

February 4th, 2005, 01:47 PM	#38
Richard Alvarez Inner Circle Join Date: Sep 2002 Location: San Mateo, CA Posts: 3,840	My guess Ahh VEE yeh

February 4th, 2005, 02:34 PM	#41
Xiaoli Wang Regular Crew Join Date: Apr 2004 Location: Austin, TX Posts: 94	Filip, there is really no good English pronunciation of romanized chinese characters, but people call me "show-lee". I pronounce Chrosziel like Crow-Zeal...but not sure if thats right. I'm still a little confused about Kino-Flo, didnt really get the explanation. Is it like know-flow, or like keyNO-flow, or am I still wrong?

February 4th, 2005, 03:18 PM	#42
Richard Alvarez Inner Circle Join Date: Sep 2002 Location: San Mateo, CA Posts: 3,840	Kee NO flow or if you prefer Keeno flow "Crow zhyell" or "Crows yell" but the 'z' sound should be in there.

February 4th, 2005, 03:21 PM	#43
Marco Leavitt Inner Circle Join Date: Jul 2002 Location: Albany, NY 12210 Posts: 2,652	Where's the accent on that? "CROW zhyell" or "crow ZHYELL." I assume crow is pronounced like the bird?

February 4th, 2005, 04:07 PM	#44
Filip Kovcin Major Player Join Date: Dec 2003 Location: warsaw, poland Posts: 440	<<<-- Originally posted by Xiaoli Wang : Is it like know-flow, or like keyNO-flow, or am I still wrong? -->>> keyNo-flow at least in poland. :) filip

February 4th, 2005, 04:43 PM	#45
Richard Alvarez Inner Circle Join Date: Sep 2002 Location: San Mateo, CA Posts: 3,840	As I've heard it, the stress is pretty flat across the three syllables of kee no flow. But thats in the south and southwest of America. If anything, a bit more stress on 'kee'. But again, pretty flat. "crow" as in the bird... and the stress tends to be on the last syllable, but just but barely. "crowzhYELL" Though, to be fair, in French it might be "Kwah" Guys, these are just my experiences... nothing etched in stone here, I'm no pronunciation authority, just passing on what I've heard in the business.