Okay, now what? at DVinfo.net

Michael Estepp · September 17th, 2004, 02:05 PM

So I finished a really good feature... now what? I know conventions and festivals, and find a distributor. But how do I do all this without going into debt? Does anyone know of any really cool suggestions?

John Hudson · September 18th, 2004, 12:22 AM

Do you at least have a website up to promote the film?

Michael Estepp · September 18th, 2004, 12:53 PM

nope, i dont.

John Hudson · September 18th, 2004, 03:45 PM

It seems to me that that might be a good way to get some attention.

Michael Estepp · September 19th, 2004, 12:15 AM

okay, will do. and beyond that?

John Hudson · September 19th, 2004, 11:48 AM

I am no expert

I would concentrate on getting a professional looking website up. It does not have to be as elaborate as the majors promotional sites but there are some nice inde films with nice sites (check PRIMER the MOVIE for example).

I would look into putting together a Press Kit. Maybe in the vein of a DVD that you could mail out?

The DVD part is huge as you can mail it/submit it to the festivals fairly cheap. If it's good enough to get into a festival(s) then it might steamroll from there.

Do you have any footage or grabs you can provide? Or is it a secret?

: ' )

Giroud Francois · September 19th, 2004, 01:59 PM

usually when you make a feature, you do not advertise for it, you advertise for your work or for your person. Try to get interviews at local TV or radio or newspaper , get material about what it is , story about the making or all what happens to make it.
Try to find a nest for your product, like association that could be sensible to the subject exposed or having produced the same kind of stuff, even better if they produce some review or revues you could be cited in.

John Hudson · September 19th, 2004, 02:38 PM

<<<-- Originally posted by Giroud Francois : usually when you make a feature, you do not advertise for it, -->>>

Really? Again, I wouldnt know but that seems strange. I would think promoting the film would be the correct course to take; isnt that the idea?

Look at OPEN WATER. They had some ghetto site up for awhile before be acepted to SUNDANCE.

Giroud Francois · September 19th, 2004, 02:56 PM

People are usually not looking directly at the product, whatever it is. that is why marketing exists.
They are interested in it because, such actor is playing in or such well known public person advertise for it. When you are looking at a movie, you are probably buying in the rich life of hollywood for a big part.
Very few product are existing by themselves , they always build on a story behind. So if your product popups from nowhere, your first job is to construct that story, and if you have no star to display, use your own person.
seems silly , but it is the way it is.

September 17th, 2004, 02:05 PM	#1
Michael Estepp Regular Crew Join Date: May 2003 Location: Los Angeles Posts: 95	Okay, now what? So I finished a really good feature... now what? I know conventions and festivals, and find a distributor. But how do I do all this without going into debt? Does anyone know of any really cool suggestions?

September 18th, 2004, 12:22 AM	#2
John Hudson Major Player Join Date: Sep 2003 Location: 32° 44' N 117° 10' W Posts: 820	Do you at least have a website up to promote the film?

September 18th, 2004, 12:53 PM	#3
Michael Estepp Regular Crew Join Date: May 2003 Location: Los Angeles Posts: 95	nope, i dont.

September 18th, 2004, 03:45 PM	#4
John Hudson Major Player Join Date: Sep 2003 Location: 32° 44' N 117° 10' W Posts: 820	It seems to me that that might be a good way to get some attention.

September 19th, 2004, 12:15 AM	#5
Michael Estepp Regular Crew Join Date: May 2003 Location: Los Angeles Posts: 95	okay, will do. and beyond that?

September 19th, 2004, 11:48 AM	#6
John Hudson Major Player Join Date: Sep 2003 Location: 32° 44' N 117° 10' W Posts: 820	I am no expert I would concentrate on getting a professional looking website up. It does not have to be as elaborate as the majors promotional sites but there are some nice inde films with nice sites (check PRIMER the MOVIE for example). I would look into putting together a Press Kit. Maybe in the vein of a DVD that you could mail out? The DVD part is huge as you can mail it/submit it to the festivals fairly cheap. If it's good enough to get into a festival(s) then it might steamroll from there. Do you have any footage or grabs you can provide? Or is it a secret? : ' )

September 19th, 2004, 01:59 PM	#7
Giroud Francois Inner Circle Join Date: Feb 2004 Location: switzerland Posts: 2,133	usually when you make a feature, you do not advertise for it, you advertise for your work or for your person. Try to get interviews at local TV or radio or newspaper , get material about what it is , story about the making or all what happens to make it. Try to find a nest for your product, like association that could be sensible to the subject exposed or having produced the same kind of stuff, even better if they produce some review or revues you could be cited in.

September 19th, 2004, 02:38 PM	#8
John Hudson Major Player Join Date: Sep 2003 Location: 32° 44' N 117° 10' W Posts: 820	<<<-- Originally posted by Giroud Francois : usually when you make a feature, you do not advertise for it, -->>> Really? Again, I wouldnt know but that seems strange. I would think promoting the film would be the correct course to take; isnt that the idea? Look at OPEN WATER. They had some ghetto site up for awhile before be acepted to SUNDANCE.

September 19th, 2004, 02:56 PM	#9
Giroud Francois Inner Circle Join Date: Feb 2004 Location: switzerland Posts: 2,133	People are usually not looking directly at the product, whatever it is. that is why marketing exists. They are interested in it because, such actor is playing in or such well known public person advertise for it. When you are looking at a movie, you are probably buying in the rich life of hollywood for a big part. Very few product are existing by themselves , they always build on a story behind. So if your product popups from nowhere, your first job is to construct that story, and if you have no star to display, use your own person. seems silly , but it is the way it is.