|
|||||||||
|
Thread Tools | Search this Thread |
October 2nd, 2007, 06:37 AM | #1 |
New Boot
Join Date: May 2007
Location: Huntington WV
Posts: 10
|
I need some ideas for a church comercial
ok so i need to make a 30sec. comercial for my church. I would really like it to be fun to watch but im kinde of coming up short on ideas.
I have 2 dvx100b's, a glide cam, 2 senhiser wireless mics. and adobe production premium cs3 suit. so you guys have any ideas. it just needs to advertise our church in general. |
October 2nd, 2007, 06:50 AM | #2 |
New Boot
Join Date: May 2007
Location: Huntington WV
Posts: 10
|
i was thinking that 24 style shooting and editing would be awsome i just need to figure out how to tie it in to advertising out churth.
|
October 2nd, 2007, 09:11 AM | #3 |
Major Player
Join Date: Mar 2006
Location: College Park, Maryland
Posts: 913
|
What I would do is first ask the Pastor what he invisions the commercial looking like. Or what the purpose of the commercial is. From there draw up a storyboard and the imagination can start flowing fairly quickly. What are somethings he or the committee would like to see?
|
October 2nd, 2007, 09:38 AM | #4 |
Inner Circle
Join Date: Jan 2003
Location: Chicago, IL
Posts: 6,609
|
3 questions to ask of the person in charge of this project.
1) what's the message 2) who's the audience 3) what's the delivery method (I.E....TV, cable TV, mailouts etc) Once you know this then you can think about ideas for the job and how to produce them. I ask these questions of every client (other than weddings of course) andit really helps get me going in the right direction for them. Don |
October 2nd, 2007, 10:11 AM | #5 |
Regular Crew
Join Date: Oct 2006
Location: Lancaster, PA
Posts: 84
|
Hey Ryan, here is a commercial of sorts albeit for internal use to advertise to the general congregation, but it may spark an idea for you.
I agree with Don though too, those are key questions to ask yourself an others for every project you do. http://www.youtube.com/watch?v=QszDOr8G0k4 |
October 2nd, 2007, 10:19 AM | #6 |
New Boot
Join Date: May 2007
Location: Huntington WV
Posts: 10
|
ok so my dads the pastor and its a church that runs about 200. il really be incharge of the project. dad really dosnt care what we do with it as long as its creative and stands out. we are not a big fan of the tipical church comercials.
the target audiance is: people who dont atend a church. were not trying to get people from other churches. it will air on cable tv the mesage is anything that could make people more intrested in checking out our church. its not about a special event or anything. here is an idea i came up with and would like your input. we make a 30 second teaser edited, and shot very "24" stlye. we come up with a story line like the pastor cant find his disk that he saved his sermon on to print out before service. all the acting would be 24ish. at the end of the comercial you tell them to check out your website for the full episode. once there at the website it plays a full 3-5min episode with a more traditional comercial added on to the end with the pastor welcoming you to come to church and the service times. hopefully once there at the website they will look around and see what our church is all about. do you think i should do a 30sec. trailer for the comercial or show a 30sec. opening sceen that will set the story up. thanks for all the replys. |
October 3rd, 2007, 03:12 PM | #7 |
Major Player
Join Date: Sep 2005
Location: Bloomington, IL
Posts: 256
|
I just delivered one for a small church that's just introducing itself to our regional cable audience:
http://www.renaissancevideo.com/webv...ercial2007.htm They wanted to show that they have unique services, and are looking to attract a larger base. 30 seconds goes by pretty quickly... |
October 3rd, 2007, 03:25 PM | #8 |
Trustee
Join Date: Mar 2006
Location: Boise, Idaho
Posts: 1,997
|
script ideas....
For reaching the un-churched, you should to consider the current tone of the church. In otherwords, if a few rough looking guys showed up in biking leathers, would that cause a stir (with only 200 people, most likely yes).
Is the church "kid friendly" with day care during the service for harried parents? Does the church span many age groups? etc etc Once you answer these questions, then put some one from each group that represents our church into the video doing something. May be have the people say the words associated with their demographic.... ie [narrator / pastor] Our church welcomes... [cut] [parents sitting on couch with kids on knees]: Families with little kids [cut] [high school kids playing frisbee / sitting around socializing]: Highschool [cut] etc etc If there area bunch of guys that like cars there, then show them talking about something (anything) while standing next to a car hood up. Show people being "authentic" as opposed to being "churchy" you get the point. I hope that helps get some creative juices flowing. I'd love to help toss ideas back & forth, so fee free to message / email me. Last edited by Jason Robinson; October 3rd, 2007 at 03:36 PM. Reason: more info. |
October 3rd, 2007, 09:39 PM | #9 |
New Boot
Join Date: May 2007
Location: Huntington WV
Posts: 10
|
its funny you said biker because im a biker myself. we are verry open to anybody and every body. when my dad took the church there were only like 40 members and the extra 160 are people that havnt grown up in church. so we are fortunate that not a hole lot of our congrigation thinks they know what church should be like. we are verry laid back and open to any one. any one that walke through our doors gets respect and kindness.
im really wanting to reach people that are not really even looking for a church because they have that theory that they will be looked down apon or shuned because they are not a christinan. thats why we really dont want a traditional marketing campaign because we believe that as a whole traditional church is failing to reach people. |
October 4th, 2007, 03:50 AM | #10 |
Inner Circle
Join Date: Mar 2005
Location: Hamilton, Ontario, Canada
Posts: 5,742
|
I get very uncomfortable with the whole concept of trying to market religious ideas as if they were soapflakes.
__________________
Good news, Cousins! This week's chocolate ration is 15 grams! |
October 4th, 2007, 05:20 AM | #11 | |
Trustee
Join Date: Jul 2007
Location: New Zealand
Posts: 1,180
|
Quote:
Most churches - of all sorts - at least in NZ - seem to me to be in a ghetto without walls, with their own culture and lingo...and dumb down/gut the message hoping to appeal to those outside the ghetto... I've got into video in the last 18 months not for it to be used for in-house ghetto use within 'church' or to sell 'church', but to argue the Biblical worldview against all comers in the market place of ideas...content is everything, but I want it packaged well... Wedding videoing has been providing me projects which allowing me to 'learn the trade' so this can be done...hopefully. |
|
October 4th, 2007, 07:34 AM | #12 |
New Boot
Join Date: May 2007
Location: Huntington WV
Posts: 10
|
I would not put us in the same catagorie that your taliking about. we never back dow or dumb down what we believe and we dont speak our own lingo. i believe that any one that comes in our church would feel right at home. i can say this because two years ago our building burnt down. so we built another one. for two years we have had tons of difrent consturction crews come in and quite a few of them have came to church because they said this place just feels frindley. so like i said i dont just want to put another church comercial. i want to catch peoples eye and have them just come and check out our website and see what we are all about.
|
October 4th, 2007, 01:36 PM | #14 |
Trustee
Join Date: Mar 2006
Location: Boise, Idaho
Posts: 1,997
|
Biker Church
I also mention that because my dad is a CMA Biker and he teaches Sunday School in his leathers and occasionally gets odd looks (also because he is a skinny software developer and doesn't look like a biker).
In any case, my main point is to consider using the members of the church to talk about the church. Baring that, I do like your creative idea of using a "24-esque" approach. You need some problematic situation, a bunch of people involved to do the PiP thing with. And you flip back and forth until the pastor bursts in and solves the problem. Make the problem something plausible so it doesn't get too cheesy. |
October 10th, 2007, 01:20 PM | #15 | |
Major Player
Join Date: Dec 2003
Location: Albany NY
Posts: 311
|
Quote:
You get the idea. |
|
| ||||||
|
Thread Tools | Search this Thread |
|