Adam, whatever logo or company name you use, if it works for you don't change it. About your initial question, I only print my logo on the dvd and on the dvbox cover. The only time I use it at the end of my films is when I'm doing events but for weddings I don't see any benefit from it. The only reason I could think that might be a problem is when your client starts copying your dvd but whenever someone of their friends gets married later and want to know who did the wedding they will just ask.
For events that another story because if those dvd's are not copied by me I want to be sure that they can always find back who the original maker was.

I think a logo is like a vanity plate on your car. If you have to explain it, it doesnt work.

After you explained it I could totally see where you came from, I had the image of a happy, playful dog in my head. But without your explanation my head saw something else.

Could just be Im not a dog fan, more of a rabbit person.

I personally don't ever put logos on the actual video itself, only on the dvd covers. I have had one complaint where the customer didn't like the logo on them and I immediately mailed them out new copies without the logos. Honestly it doesn't cost me all that much and I made the customer happy by making the change. BUT...if I start getting complaints about the logo design itself I would probably start thinking about redesigning it. Oh yeah and I have received about three referral weddings from the customer that complained. If you take care of your customers they will take care of you. ...my 2 cents

I also think brides should conjure up images of roses, rings, doves and angels.

I would advise anyone to steer clear of yaks, dogs, dingos, horses or pigs.

A few thoughts ..

First, I don't personally see anything wrong with the logo. I'm not exactly sure what other people are seeing in it. I'm not typically the naive type, so I wouldn't worry too much about the logo itself (although something more bride-friendly wouldn't be a bad thing).

Second, I don't see anything wrong with putting your logo at the beginning or end of the video. Personally I only put it at the end, but I do have my business name in plain text at the beginning. If the couple has seen your work and seen the logo at the beginning and end of your videos, then they should know what to expect, right?

Third, I think it's actually a good idea to include your logo on the cover and at least at the end of the video. What if they try to give you a referral 5 or 6 years later, and can't remember you business name? Let's say the DVD case got stepped on and broken, so they only have the disc now. Or let's say they make some "illegal" copies of the DVD to give to family members. You might as well at least get your name to those people too.

Just my thoughts.

Hey, I went to school in VT for 5 years (Norwich)!
For your logo, I would animate that. Just keep the logo, but animate it.
My production name is Orange Video Production, and my wife designed the logo, but I animated it and it looked cool (IMO). Maybe animating it will take away that sexual attention which people are annoyed. Honestly, I didn't notice anything like that at first, but after I read others talking about it, I could understand where they are saying from, but as you said, it's only 6 sec.
I don't put logo on my wedding videos. for one, I animate the menu and I want that to come first AND I use animation during transition as well, so it goes smoothly to the video instead of 'unexpected' animation of my logo. There are orange logos on the disc, case, plastic bag, everywhere. I may put logo on my corporate work (at the end), or events, but never in the beginning (unlike films).
Just my personal preference.

JJ

I wonder myself about having any name other than your own for a company identity, particularly in the wedding business.
At the end of the job I'd prefer for people to see and remember my name instead of some other name I thought up one time ago.
Not to mention the extra hassle of having to register this name with The CRO (company registration office) because it's not your name.

Adam, if you were at a wedding and someone asked you who you were, would you prefer to say 'Adam Barker Productions' or 'playsock productions' ?
Just something to think about.