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-   -   About your package names... (https://www.dvinfo.net/forum/wedding-event-videography-techniques/223884-about-your-package-names.html)

Warren Kawamoto April 22nd, 2009 11:22 AM

Here in Hawaii, flowers are quite common in Hawaiian:
Pikake
Ilima
Mokihana
Lehua
Lokelani

or exotic English names:
Orchid
Anthurium
Jasmine
Jade
Plumeria
Hibiscus
Tuberose

Dennis Murphy April 22nd, 2009 02:02 PM

I lol'd at the thread title.
Sorry :)

Paul Mailath April 22nd, 2009 03:24 PM

Quote:

Originally Posted by Dennis Murphy (Post 1125104)
I lol'd at the thread title.
Sorry :)

I just got that - nothing wrong with a warped sense of humour!


It's interesting to note that most stick with 3 alternatives - traditional sales training emphasises the idea of 3 alternatives - the majority of customers will take the middle option (I'm not rich so I'll skip the top one but I'm not poor so I'll avoid the bottom one)

I like the idea of 3 main options and a selection of 'extras'

Stephen J. Williams April 22nd, 2009 05:29 PM

this is a fun thread... I had some laughs.
Santo, great idea for package names. I only have one option "the I'm not a good salesman so I'll just let you know what I'll give you for this price.... package"
Disadvantage of being smalltime I guess.
Steve

George Bean April 22nd, 2009 07:43 PM

just left the precious metal group- now have the following

documentary
highlights
cinematic

it seems ot work better describing what is included and the similarities and differences of each package.

i tried to move away from packages but have not been successful.

Matthew Craggs April 23rd, 2009 12:51 PM

I recently had someone who sells a lot of wedding photography tell me that as soon as couples hear "documentary" they want it. So never use the term "documentary" in any package that you are trying to steer them away from. Is it the same for video? I don't know. But the term seems to be a big selling point for a lot of people so I'm guessing that in a lot of cases the theory is accurate.

Paul Mailath April 23rd, 2009 05:51 PM

Quote:

Originally Posted by Stephen J. Williams (Post 1125769)
I only have one option "the I'm not a good salesman so I'll just let you know what I'll give you for this price.... package"
Disadvantage of being smalltime I guess.

Who let him on! - I thought we only had bigtime important people here?

I'm about to edit my 2nd wedding and I've yet to do a paid job - how's that for small time!
anyway - the term 'smalltime' was replaced years ago - you're a boutique production house

I'm a crusty old bugger so you'll forgive me if I pick on you a bit.

"I'm not a good salesman"
do you think your work has value? do you think you do a good job? do you enjoy the work?
if you have enthusiasm for your work and your product, you can be a good salesman, if fact you can't help it. People who enjoy what they do have an attitude that infects others. If you believe in your work - you can sell it.

The concept of packages is just a way of 'packaging' our product - we really only have one. It's just easier for people to accept, understand & choose from a number of alternatives - and 3 is supposedly the ideal.

If a client came to you and said they had $5,000 and wanted an upside down, film noir style wedding coverage, you wouldn't say - 'sorry that's not a package we offer"

people will perceive you as more professional if you have a documented offering (that can be just a list of packages on a fancy bit of paper and a written contract)

I'm only a rank beginner but from day one I'll present myself as a consummate professional because that's what I aim to be.

Stephen J. Williams April 23rd, 2009 07:31 PM

Quote:

Originally Posted by Paul Mailath (Post 1129898)

"I'm not a good salesman"
do you think your work has value? do you think you do a good job? do you enjoy the work?
if you have enthusiasm for your work and your product, you can be a good salesman, if fact you can't help it. People who enjoy what they do have an attitude that infects others. If you believe in your work - you can sell it.

Paul... I'm extremely passionate about what I do. Thats why I'm on this forum board a million times a day striving to be like the rest of the members.

I decided not to go with packages only because I want my clients video to be the best that I can possibly provide them. I want to shoot bridal prep and save the dates and all the works.... One way to ensure that I get the opportunity is to include it for everyone that I book. Keeps me happy.

Steve

Paul Mailath April 23rd, 2009 08:06 PM

Quote:

Originally Posted by Stephen J. Williams (Post 1130250)

I decided not to go with packages only because I want my clients video to be the best that I can possibly provide them. I want to shoot bridal prep and save the dates and all the works.... One way to ensure that I get the opportunity is to include it for everyone that I book. Keeps me happy.

Steve


who's not a good salesman? - that's a great pitch in itself! - I think I'm going to steal that one!


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