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-   -   What is CRAFT? (https://www.dvinfo.net/forum/digital-video-industry-news/530694-what-craft.html)

Chris Hurd December 20th, 2015 07:40 PM
What is CRAFT?
 
Mysterious, and interesting...

Quote:
"Releasing to the public in 2016, the CRAFT system will revolutionize the way we use digital cinema cameras. Designed by video & film professionals for video & film professionals, CRAFT challenges the status quo delivering an innovative design, smart functionality and endless flexibility. Join the revolution!"
See this: A Revolution Is Coming. An innovative digital cinema camera, starting under $1,000

Based in Atlanta, headed by Scott Bragg: https://www.linkedin.com/in/scott-bragg-6b87b936

Andrew Smith December 20th, 2015 11:59 PM
Re: What is CRAFT?
 
Well, it's got a snazzy logo so it's gotta be good. :-)

Andrew

Buba Kastorski December 21st, 2015 10:02 AM
Re: What is CRAFT?
 
i don't expect decent cinema camera for under $1K price tag, not in 2016, when 4K is a must

Brian Drysdale December 21st, 2015 10:39 AM
Re: What is CRAFT?
 
Bear in mind that the Arri Alexa isn't 4k and is used on major feature films.

Jon Fairhurst December 21st, 2015 12:14 PM
Re: What is CRAFT?
 
What is CRAFT?

I believe that it is the word that precedes "services".

That said, I'm curious to find out what they are planning.

Charles Papert December 21st, 2015 12:47 PM
Re: What is CRAFT?
 
Quote:
Originally Posted by Buba Kastorski (Post 1905615)
i don't expect decent cinema camera for under $1K price tag, not in 2016, when 4K is a must
Their single tweet indicates both HD and 4K cameras, so presumably the sub-$1000 is the HD one. Pretty modest pre-hype for this day and age.

Jim Michael December 21st, 2015 04:29 PM
Re: What is CRAFT?
 
I hope it's an acronym. I love it when a new meme is born. New client?

Chris Hurd December 21st, 2015 04:53 PM
Re: What is CRAFT?
 
Quote:
Originally Posted by Charles Papert (Post 1905624)
Pretty modest pre-hype for this day and age.
Indeed. In this day and age, I actually welcome modest pre-hype.

Chris Hurd December 21st, 2015 04:54 PM
Re: What is CRAFT?
 
Quote:
Originally Posted by Jim Michael (Post 1905634)
New client?
For DVi? Not just *yet.*

Andrew Smith December 21st, 2015 05:16 PM
Re: What is CRAFT?
 
Over in Australia, Kraft is a brand of cheese.

Now, if this thing has a heap of ventilation holes in it I may even affectionately think of it as a cheese grater. :-)

Andrew

Dylan Couper December 21st, 2015 05:38 PM
Re: What is CRAFT?
 
Lame hipster marketing is lame.

Sorry.

Show up with a toy or go home. The year of the teaser was... when did Red pitch the One? Back in 2007?

Andrew Smith December 21st, 2015 06:08 PM
Re: What is CRAFT?
 
1 Attachment(s)
It's a POV cinema camera. Unfortunately the voice-over quality isn't very good.

Andrew

Paul Cascio December 21st, 2015 07:42 PM
Re: What is CRAFT?
 
Well played, Andrew.

Peer Landa December 21st, 2015 11:19 PM
Re: What is CRAFT?
 
Quote:
Originally Posted by Buba Kastorski (Post 1905615)
i don't expect decent cinema camera for under $1K price tag, not in 2016, when 4K is a must
At $1k -- perhaps this isn't a camera at all...?

Hipster marketing? Oh-so 2013 -- pleeeeeease!

-- peer

Lawrence Bansbach December 22nd, 2015 01:20 AM
Re: What is CRAFT?
 
I really hope it's not a small-sensor Osmo- or GoPro-style camera. We need high dynamic range, a global shutter, reasonably high ISO, onboard raw acquisition, and decent, 10- and 12-bit codecs. And please, please don't go the modular route. That would only increase costs and compromise ergonomics.


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