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-   -   Panasonic AG-AF100 series (https://www.dvinfo.net/forum/panasonic-avccam-camcorders/483744-panasonic-ag-af100-series.html)

Jonathan Palfrey April 11th, 2010 04:12 PM

Panasonic AG-AF100 4/3" HD Camera
No one else has seemed to have put this up on dvinfo yet so I thought I'd give you the info.



Premier AVCCAM Video Camera Combines 4/3” Sensor with Superior Video
Quality, Professional Audio Inputs, Variable Frame Rates, SDXC Card Technology

LAS VEGAS, NV (April 11, 2010) – Panasonic Solutions Company today announced a game-changing AVCCAM HD camcorder, the AG-AF100, the first professional micro 4/3-inch video camcorder optimized for high-definition video recording. Scheduled to ship by the end of 2010, the AG-AF100 will set a new benchmark for digital cinematography.

Targeted at the video and film production communities, the AF100 delivers the shallow depth of field and wider field of view of a large imager, with the flexibility and cost advantages of use with a growing line of professional quality, industry standard micro 4/3-inch lenses, filters, and adapters. The full 1080 and 720 production camera offers superior video handling, native 1080/24p recording, variable frame rates, professional audio capabilities, and compatibility with SDHC and SDXC media.

The design of the AF100’s micro 4/3-inch sensor affords depth of field and field of view similar to that of 35mm movie cameras in a less expensive camera body. Equipped with an interchangeable lens mount, the AF100 can utilize an array of low-cost, widely-available still camera lenses as well as film-style lenses with fixed focal lengths and primes.

“Designed in consultation with the filmmaking community, the AF100 eclipses the video performance of other cameras in this price range,” said Joe Facchini, Vice President of Sales & Product Management, Media & Production Services, Panasonic Solutions Company. “Ideal for film schools and independent filmmakers, this affordable, digital cinematography camera employs an advanced professional AVC/ H.264 Hi Profile AVCHD codec compatible with a wide range of editing tools and affordable players.”

The AF100 incorporates a 4/3-inch, 16:9 MOS imager. The camcorder records 1080/60i, 50i, 30p, 25p and 24p (native) and 720/60p, 50p, 30p, 25p and 24p (native) in AVCHD’s highest-quality PH mode (maximum 24Mbps). Ready for global production standards, the camcorder is 60Hz and 50Hz switchable.

The AF100 maximizes the potential of its high-resolution imager with built-in ND filtering and dramatically reduced video aliasing. Standard professional interfaces include HD-SDI out, HDMI, time code recording, built-in stereo microphone and USB 2.0. The AF100 features two XLR inputs with +48V Phantom Power capability, 48-kHz/16-bit two-channel digital audio recording and supports LPCM/Dolby-AC3.

This newest Panasonic AVCCAM camcorder is the first to enjoy the benefits of advanced SDXC media card compatibility in addition to existing SDHC card support. (SDXC is the newest SD memory card specification that supports memory capacities above 32GB up to 2TB). With two SD slots, the AF100 can record up to 12 hours on two 64GB SDXC cards in PH mode

The AG-AF100 will be available by the end of 2010. Panasonic will support the AF100 with a three-year limited warranty (one year plus two extra years upon registration)."

Panasonic USA Pressroom

Jeff Regan April 11th, 2010 04:22 PM

Panasonic AG-AF100 4/3" HD Camera
Panasonic announced today at NAB that they will deliver a large sensor video camera using 4/3" MOS full raster sensor recording in AVCHD via SD cards by the end of the year.

Finally, an alternative to VDSLR cameras, albeit with a low end codec. Only an illustration of the camera was shown, so final form factor is probably a ways off, but at least it will have proper audio, monitoring, 12 hr. record time with 2)64Gb cards, any HD format in 60 and 50hz.

Jeff Regan
Shooting Star Video

Bill Strehl April 11th, 2010 04:41 PM

AG-AF100 announcement
Thanks for posting this. Let's hope it is at least under glass at NAB!

Dan Brockett April 11th, 2010 04:47 PM

Thanks for the hot news Jeff. We can always count on your to be up on the new stuff. Very interesting concept and I think a lot of people will be salivating over a camera like this. I have to say that the little cheap GH1 did a decent job in the Zacuto DSLR shootout, the contrast and resolution were really nice although the codec bites it in the rear as far as overall quality.

Makes me wonder if Panasonic is going to really split off P2 to only the HPX370 and higher level cameras, it does seem like Panasonic is really aiming toward the low and medium end with AVCHD and SD cards. It will be really interesting to see if this will be the successor to the HPX170/HVX200A or if it will supplement those type cameras in Panasonic's lineup.


Dan Brockett

Frank Vrionis April 11th, 2010 04:49 PM

two critical things I want to know is if the sensor is low resolution - 2 k - thus we can get some awesome low light. if it's 14mpx then down rezzed..yucko.

also does the HDMI or SDI give us more resolution than the codec can handle - 4k?

Dan Brockett April 11th, 2010 05:02 PM

This is huge! It now looks as if Panasonic will beat Canon, Nikon and RED to the market with what everyone else has been wanting, a small, light, inexpensive camera with all of the features that videographers and cinematographers need with a large sensor that can take an established line of high quality, removable lenses that are not tied to a single manufacturer.

2010, while horrible for the business, is turning out to be a technological watershed year.


Tim Polster April 11th, 2010 05:25 PM

Wow, available by the end of 2010 is pretty far away. This is a shot across the bow announcement . There will be quite a lot of water to pass under the bridge by the end of the year.

Paulo Teixeira April 11th, 2010 05:34 PM

This news is huge. Lest just hope it will be fully available in US when it's released.

Jim Snow April 11th, 2010 06:14 PM

This should stir things up quite a bit. It looks interesting. I wonder what price point Panasonic has in mind?

Jeff Regan April 11th, 2010 06:30 PM

I knew about this camera in January--obviously Panasonic is leveraging their consumer electronics divisions to keep the price point down. Rumors are a $6K price point, don't know how reliable that is, but sounds reasonable. Let's see what Scarlet has to offer--obviously a better codec.

Jeff Regan
Shooting Star Video

Tim Polster April 11th, 2010 07:38 PM

This camera reminds me of an HMC-150 with a larger sensor/DOF characteristic.

Should be wildly popular if they price it correctly.

I do not know much about the m4/3rds format and normal 35mm lenses. A nice wide to medium tele lens hard mounted would probably work for most situations and would allow for OIS and maybe some focus things.

A lot can happen in the market before December arives. With Sony's announcement of the same type of camera shows the manufacturers are hot to mark some territory even if these are paper/design stage announcements.

Evan C. King April 11th, 2010 08:12 PM

I knew Panasonic would be the first to make an announcement like this. Even if they don't ship first they're always good at pushing new tech out.

Floris van Eck April 11th, 2010 11:07 PM

Any idea what this is going to cost? Is this aimed at the Scarlet market or the Canon EOS market for filmmaking? I am excited about this product!

Floris van Eck April 11th, 2010 11:35 PM


Okay several questions here. First the sensor is the same as the GH1 Lumix camera, then we optimize it for HD recording. There will not be aliasing as we actually have a clue about what causes that and since we actually build video cameras, we can engineer in the resolution. so no aliasing.
-- Jan Crittenden, Panasonic Product Manager

So they take the Panasonic GH1 sensor, add video processing chips, audio inputs, a video body, most likely proper Auto Focus and a whole lot of other stuff to it, ask a nice price for it and bam... our dream camera. I hope Canon has an answer to this.

They are going to make a 1080p image from a 12MP sensor. I am excited to learn how successful they are in working around the disadvantages of current VDSLR cameras. If they can fix most of them, this is going to be one hell of a camera.

Ethan Cooper April 11th, 2010 11:49 PM

Interesting announcement, but over on another forum they pointed out that if it's the GH-1 sensor then it's more than likely still doing line skipping to read fast enough for video.

Still, it's the first major player to give us a non-DSLR form factor camera with interchangeable lenses and a large sensor.

Floris van Eck April 11th, 2010 11:57 PM

Don't forget this is a pure videocamera.

A lot of problems VDSLR's have are because they also need to be good photocamera's. And if you improve one aspect, you weaken the other.

Anyway, I am very eager to learn more about this camera.

Ethan Cooper April 12th, 2010 12:25 AM

It may be a pure video camera but is the sensor a purpose built video sensor? Not if what Jan said about it being the same as the GH1 is accurate. I'd love to be wrong.

Jon Fairhurst April 12th, 2010 12:31 AM

Even if it's line skipping, that's okay as long as they use an appropriate optical low pass filter. If they develop a dedicated sensor, that's even better as it will capture more light.

Ethan Cooper April 12th, 2010 12:42 AM

A new sensor design in a year or two is almost a given at this point now that they've finally gone down this road.

I'm curious as to why they'd release this from the consumer division? Is there possibly a 'pro' version coming in the near future?

Jonathan Palfrey April 12th, 2010 01:39 AM

I really cant wait to see a Canon competitor to this.

Also I did find some photos of this camera from the press conference but I cant remember the site I saw them on. In terms of size its only a bit bigger than an SLR.

Paul Curtis April 12th, 2010 02:43 AM

I can't see panasonic line skipping in a dedicated video camera like this.

i'm not convinced the GH1 line skips either, it doesn't suffer from the same level of artefacts that the canons do. It does suffer from a OLPF for stills which can obviously be fixed. Like the Panasonic LX3 - that doesn't seem to line skip either (i have one of those).

Much more likely that the sensor would be supersampled down to 1080, which could provide a very sensitive noise free image.

It's a question of how fast can the sensor be read and to speed up read times the sensor is split into parallel taps. Perhaps what they mean by dedicated video electronics if they've increased the number of taps to the sensor.

It will be interesting to see what sony does with their APS-C mirror-less cams that do 1080p too - whether they are line skipping or not. And in fact whether their next Alpha dSLR would do video like that too. I'm holding off a 7D/550D until i find what they're doing. Although my trusty old Canon is beginning to show it's age, so i hope they hurry up!


Tom Hardwick April 12th, 2010 03:29 AM

The GH1 points the way and shows the compromises that having a big chip entails. If you want a 10x zoom (and I reckon that's the bare minimum if you want to shift any movie cameras at all) then either it's huge and heavy or compact and slow.

Take the GH1's 10x zoom. It's a nice range (28mm to 280 mm equiv) but it's a gloomy f/4 to f/5.8. The low light gathering has been hugely scarpered at a stroke, and if you're after shallow dof at full tele then f/6 (near as) puts the kibosh on that one.

Let's hope the forthcoming camcorder will have a quiet zoom motor, OIS and inbuilt NDs. I'd accept 82mm filters if I could gain a stop or two.


Henry Olonga April 12th, 2010 04:39 AM

@ Ethan
I believe that this is from the pro division.

Richard Lacey April 12th, 2010 04:40 AM


Originally Posted by Tom Hardwick (Post 1513088)
The GH1 points the way and shows the compromises that having a big chip entails. If you want a 10x zoom (and I reckon that's the bare minimum if you want to shift any movie cameras at all) then either it's huge and heavy or compact and slow.

Take the GH1's 10x zoom. It's a nice range (28mm to 280 mm equiv) but it's a gloomy f/4 to f/5.8. The low light gathering has been hugely scarpered at a stroke, and if you're after shallow dof at full tele then f/6 (near as) puts the kibosh on that one.

Being micro 4/3 there's an adapter for the use of original 4/3 lenses.
Olympus do a couple of 4/3 f/2 zoom lens, a 14-35 and 35-100. Then there's the Sigma f/2.8 zooms.
Pretty quick as zooms go.

I don't think a 10x zoom is that important for movie making.
Most of the productions I've worked on use prime lenses for 95% of the shots, since they tend to be a stop or 2 faster than the zooms we have available to us.

Gary Nattrass April 12th, 2010 06:20 AM

I just got the PDF link from panasonic:http://www.panasonic-broadcast.com/c...c_AG-AF101.pdf

Felix van Oost April 12th, 2010 06:52 AM

This sounds awesome...

A 4/3" chip in a prosumer-style form factor (I'm assuming) which I can use my 35mm lenses in would be a godsend for me. Wonder how much it will cost though...

Ethan Cooper April 12th, 2010 07:25 AM


Originally Posted by Henry Olonga (Post 1513101)
I believe that this is from the pro division.

ah, I figured if it was from the pro division it would have been P2 with Intra. That's what I get for guessing. I'm assuming they went SD with AVCHD to keep the cost down?

Tim Polster April 12th, 2010 07:48 AM


Originally Posted by Paul Curtis (Post 1513079)
I can't see panasonic line skipping in a dedicated video camera like this.

Coming from the company that championed pixel offset HD chips, I can.

I would think they will carry forward with the exisitng chips for the consumer/prosumer model (this one here) and design a dedicated chip for the pro model(s) with AVC-Intra. Obviously just a guess on my part.

Michael Maier April 12th, 2010 09:02 AM

This sounds very interesting and it was just a matter of time. I'm surprised Canon wasn't the first. But if any competition from Canon is coming it is probably not in the near horizon as they just announced a new camera.

But although this is interesting, having used a GH1 I'm not really impressed with it's sensor or it's codec. This seems to be the same sensor and codec, so essentially it's just a GH1 in a more video friendly body, which means it will have most if not all the GH1 image quality problems. Nonetheless props to Panasonic for this move.

Jeff Regan April 12th, 2010 09:23 AM

This camera is aimed at the VDSLR's. Price point is rumored to be $6K. If Panasonic had gone P2, the cost would have been $2K more plus P2 cards. This camera will have much less aliasing than VDSLR's, supposedly. It will have Panasonic colorimetry, proper image control via menus, proper monitoring, proper audio. micro 4/3" mount means the ability to use any 35mm lens.

When it comes to video cameras, no matter the sensor size, I know who I would choose between Canon and Panasonic.

Jeff Regan
Shooting Star Video

Graham Hickling April 12th, 2010 09:48 AM


Originally Posted by Jonathan Palfrey (Post 1513071)
Also I did find some photos of this camera from the press conference but I cant remember the site I saw them on. In terms of size its only a bit bigger than an SLR.

This? http://cdn.gizmologia.com/files/2010...15-640x480.jpg

Gary Nattrass April 12th, 2010 10:43 AM

Another pic:

Wolfgang Winne April 12th, 2010 11:12 AM

Panasonic-Camcorder AG-3DA1 und AG-AF100:

YouTube - Panasonic-Camcorder AG-3DA1 und AG-AF100

Jeff Kramer April 12th, 2010 02:22 PM

1 Attachment(s)
The camera mockup is under glass here at NAB, I've included an iPhone picture, I'm sure we'll have more later today or tomorrow. The guy handing out information said it was scheduled for December, the sensor hasn't been decided yet (may be same generation as GH1, may be newer) and the price would be around $6k for the body. He said it would take photos in addition to video.

Dan Brockett April 12th, 2010 02:46 PM

I did a shoot last week using my HPX170 as an A camera and my 5D MKII as my B camera. The shoot came out pretty good, the color correction and filters are rendering in the BG as I type this. The thought of a camera that would essentially be like melting my two cameras together seems pretty cool to me. The cost is good, the codec is decent, although I would easily pay $2k more for the ability to use my P2 cards with AVC INTRA on this camera, but the AVCHD codec is good enough for a lot of what I do.

It looks as if Panasonic took careful notes about what Canon and RED have been up to and have decided to be first to market with what everyone wants, a video camera with video camera features but with a large sensor and removable lenses. Brilliant. I do feel shades of the DVX100 and the HVX200 with this unit, there will be a HUGE buzz about up until it is released and well after.

For those of you who do not know it though, the crop factor of the 4/3 sensor is 2.0 so your nice 24mm wide angle that you are shooting on your 5D MKII will become a 48mm on this camera. That is the only limitation with this camera that is apparent now, if you are a wide angle freak, you may become a bit frustrated with the 4/3 format. There aren't a lot of 6mm FF lenses on the market.

Nice move Jan and Co, I think you are once again going to be the hottest thing on the market for a while.


Alan Halfhill April 12th, 2010 06:34 PM

This is a game changer. It is in response to RED and Canon. We have been waiting a long time for this to come. I am quite happy with my 7D, BUT! They seem to solving some of the greatest problems with HDSLR's including their own GH-1. Audio, ailising, but what about rolling shutter? Great job Panasonic. There are some great 4/3's lenses. The f2's from Olympus. Pl mount from Hot Rod Cameras. And about every SLR mount adapter in the world.

One question? Does it shoot stills? I want one camera that does both. I have it now with the 7D, BUT the video portion is not as good as the still side.


Mike Brice April 12th, 2010 07:37 PM

Does this mean it will take Nikon or Canon lenses?

Equipped with an interchangeable lens
mount, the AF101 can use an array of low-cost, widely-available still camera lenses as well as film-
style lenses with fixed focal lengths and primes.

How will they do that - will you be able to change the mount, or will you have to decide if you want a Nikon mount or a Canon mount?


Originally Posted by Gary Nattrass (Post 1513129)
I just got the PDF link from panasonic:http://www.panasonic-broadcast.com/c...c_AG-AF101.pdf

Paulo Teixeira April 12th, 2010 08:12 PM

They most-likely meant that it'll be just like the GH1 in which it can take almost any lens with an adapter.

Dan Brockett April 12th, 2010 08:26 PM

4/3 works great with just about any still lens on the market with the right Ebay $15.00 adapter.

I agree with Barry Green. PLEASE PANASONIC DO NOT LET THIS CAMERA HAVE ANY STILL PHOTO CAPABILITY!!! Any still features will compromise the motion features. When you can buy a GH1 or GH2 or a T2I/550D for under $700.00, why on earth would you want to compromise the motion capabilities with still functions? Still functions = compromised motion abilities.


Andy Shipsides April 12th, 2010 08:33 PM

No still photo capabilities, just a straight up video camera. This is just a wooden mock-up but I think that you get what Panasonic is after. You wanted a GH1 made for video and you got it.

I'm working on a video blog for tomorrow. So I'll post again soon.

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