which market for yellow page ads? at DVinfo.net

Jeremy Rank · April 16th, 2005, 11:41 AM

I've got a choice to make regarding my yellow page ads...if it were up to you, which market(s) would you choose given these options.

Market A (home market)
distribution: 180k
population: 491k
median household income (MHI): $35k

Market B (1 hour drive to the north)
distro: 295k
pop: 605k
MHI: $37k

Market C (2 hour drive to the west)
distro: 159k
pop: 250k
MHI: $48k

Market D (40minute drive to the north-east)
distro: 77k
pop: 180k
MHI: $30k

Market E (1 hour drive to the south)
distro: 280k
pop: 608k
MHI: $35k

Bob Costa · April 16th, 2005, 11:48 AM

Depends on what you are offering, how much competition in each market, where you want to work (miles does not equal time in Kalifornia), current state of your business, prior experience with YP, cost of running appropriate size ads. Probably a lot more.

April 16th, 2005, 11:41 AM	#1
Jeremy Rank Regular Crew Join Date: Dec 2004 Location: Visalia, CA Posts: 66	which market for yellow page ads? I've got a choice to make regarding my yellow page ads...if it were up to you, which market(s) would you choose given these options. Market A (home market) distribution: 180k population: 491k median household income (MHI): $35k Market B (1 hour drive to the north) distro: 295k pop: 605k MHI: $37k Market C (2 hour drive to the west) distro: 159k pop: 250k MHI: $48k Market D (40minute drive to the north-east) distro: 77k pop: 180k MHI: $30k Market E (1 hour drive to the south) distro: 280k pop: 608k MHI: $35k

April 16th, 2005, 11:48 AM	#2
Bob Costa Major Player Join Date: Nov 2004 Location: Venice, FL Posts: 850	Depends on what you are offering, how much competition in each market, where you want to work (miles does not equal time in Kalifornia), current state of your business, prior experience with YP, cost of running appropriate size ads. Probably a lot more.