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December 6th, 2010, 03:17 AM | #1 |
Regular Crew
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What is a Key Number? TVC's?
Simple Question, what is a key number?
I understand it's some kind of identification tag, but how do you get one? Google has not been my friend. I'm sure someone who has made many TVC's would know! Cheers. |
December 6th, 2010, 04:21 AM | #2 |
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What is a TVC?
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December 6th, 2010, 07:26 AM | #3 |
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TVC = TeleVision Commercial
(you're welcome) Andrew |
December 6th, 2010, 07:44 AM | #4 | |
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Here's what I found:
http://www.mediacollege.com/forum/sh...s-a-key-number Quote:
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December 6th, 2010, 07:54 AM | #5 |
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And if you have regional variances in an otherwise standard TVC (such as new store locations), those different adverts would have their own key number. So it essentially identifies a specific version of a TV commercial.
Andrew |
December 6th, 2010, 10:16 AM | #6 |
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In the U.S. we use an ISCI code for commercials, although that has been superseded by the Ad-ID.
All the Best! Dave |
December 6th, 2010, 10:19 AM | #7 |
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And what does that one stand for?
Andrew |
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