|
|||||||||
|
Thread Tools | Search this Thread |
August 19th, 2005, 09:31 AM | #31 | |
Obstreperous Rex
|
Quote:
|
|
August 19th, 2005, 10:26 AM | #32 |
Inner Circle
Join Date: Jul 2002
Location: Albany, NY 12210
Posts: 2,652
|
Cool links Richard, but I didn't see anything even remotely related to accidental product placements like the beer sign in question. I also have to question whether large companies even bother sending cease and desist letters over things like that. You'd think we'd be hearing all kinds of anecdotes if that were the case.
|
August 19th, 2005, 10:35 AM | #33 |
Inner Circle
Join Date: Sep 2002
Location: San Mateo, CA
Posts: 3,840
|
Marco,
See my new thread "Will I Get Caught?" for my thoughts on why you don't often hear about the little guys. The other post speaks primarily to intentional use. Incidental and accidental use are always iffy. Like I said in my earlier post. Driving past a McDonalds, or getting into a Ford Mustang are low/no risk. SETTING the film in a McDonalds or claiming all Mustangs are hazardous are a huge risk. The devil is in the details. Again, if you can avoid, remove, alter or minimize, do so. |
August 19th, 2005, 12:18 PM | #34 |
Inner Circle
Join Date: Jul 2002
Location: Albany, NY 12210
Posts: 2,652
|
On a side note, I've always wondered if Criterion had to secure a release for the very prominent use of a bottle of Johnny Walker Black in the DVD edition of the orignal version of Diabolique. You might say that product played a crucial role in that movie. ;)
|
August 19th, 2005, 06:02 PM | #35 |
Trustee
Join Date: May 2003
Location: Atlanta GA
Posts: 1,427
|
if they're neon signs a little electrical tape can go a long way. Just think back to your younger days when a "B" became an "A" by just blocking out the bottom portion of the letter. Of course I never did that, but I know people who did...
|
August 19th, 2005, 06:54 PM | #36 | |
Wrangler
Join Date: Sep 2002
Location: Los Angeles (recently from San Francisco)
Posts: 954
|
Quote:
|
|
August 21st, 2005, 06:16 PM | #37 |
Major Player
Join Date: Sep 2003
Location: Miami, FL
Posts: 574
|
Opa!
Hey Nick!
That's a perfect example of "Greeking"! RB |
August 21st, 2005, 06:56 PM | #38 |
Wrangler
Join Date: Jan 2002
Location: Los Angeles, CA
Posts: 6,810
|
I'm always fond of checking out the creative greeking done by the art department on the various shows I work on. I recall a massive front loader used in one scene having the brand name"Caterpillar" writ in large letters down the side; it became "Oaterpillar" with a bit of black tape...!
If you take a look at the shot from "Scrubs" on my DP reel (here), around 2:15 in or so, check out the bottle on the left side of the screen--it might look like it says "Corona", but read again...
__________________
Charles Papert www.charlespapert.com |
August 21st, 2005, 09:42 PM | #39 |
Air China Pilot
Join Date: May 2002
Location: Vancouver, B.C.
Posts: 2,389
|
My favourite set sign in a bar was in Blade II but it didn't appear in the theatrical cut. If you watch the DVD commentary the very entertaining Guillermo del Toro keeps on referring to a sign they had over a peep show hallway called "F---ingham Palace". It sounded like they had a gas making that movie.
__________________
-- Visit http://www.KeithLoh.com | stuff about living in Vancouver | My Flickr photo gallery |
August 22nd, 2005, 12:39 AM | #40 |
Wrangler
Join Date: Jan 2002
Location: Los Angeles, CA
Posts: 6,810
|
That's a funny one! On "Office Space", the art department surprised Mike Judge with the sign (quickly glimpsed in the movie) of the main character's apartment complex: "Morningwood Apartments". He loved it.
__________________
Charles Papert www.charlespapert.com |
August 22nd, 2005, 02:59 PM | #41 | |
Wrangler
Join Date: Jun 2002
Location: Vancouver, British Columbia
Posts: 8,314
|
Quote:
__________________
Need to rent camera gear in Vancouver BC? Check me out at camerarentalsvancouver.com |
|
August 24th, 2005, 06:27 AM | #42 |
Major Player
Join Date: Aug 2005
Location: Satellite Beach, Fl
Posts: 784
|
Just out of curiosity how did they get away with a moview like "Supersize Me"?
|
August 24th, 2005, 06:36 AM | #43 |
Inner Circle
Join Date: Jul 2002
Location: Albany, NY 12210
Posts: 2,652
|
I've wondered that too. Maybe he got away with more because it was a documentary? Also, imagine if McDonald's had sued. They would have looked like they were trying to censor the movie. It would have been a PR disaster. They were obviously very afraid of that movie.
|
August 25th, 2005, 07:21 AM | #44 |
Regular Crew
Join Date: Oct 2004
Location: Altoona, PA
Posts: 28
|
The discussion so far has been pretty much spot on to what we found, the one thing mising tho is any discussion of how to get the clearances rquired to be able to show the logs/containers. It took us 2 -3 weeks to collect the clearances we needed from brewers etc when we began filming the The Underground TV. Most of the major brewers we dealt with had an agency which handled their product placement. We contacted several dozen different companies for permission and had no refuslas. The releases were everything from a couple of relatively simple paragraphs to three pages of requirements. ( And the three pages were pretty simple to comply with in our case - excessive drunkenness, drugs and other illegal activites, bad light were all prohibited ) The toughest part was tracking down the agent for specific products. None of the clearances cost us anything and of course with our 400,000 home TV market, we didn't even consider asking for a placement fee LOL...
Start out with the corporate web site - that is where we found most of the initial information about who to actually contact for the clearances. And when you find one of the agencies, ask them if they know who handles product xxx. We found a couple of agencies that way also. If I remember correctly, Miller Brewing and Pepsi were both handled by Davie-Brown entertainment http://www.davie-brown.com/ so there is one to start out with. It's not all that difficult, it should be just one more step in your pre-production process to ensure your projects success
__________________
http://theundergroundtv.com Unsigned music television |
August 27th, 2005, 05:36 PM | #45 | |
Regular Crew
Join Date: Apr 2003
Location: Oslo, Norway
Posts: 84
|
Quote:
The following is just my opinion, one fact and a sigh... I personally think that if you stick a huge neon sign up somewhere high on a pole in a city (or crowded area), itīs your wish for that sign to be seen, in real life, film or photos, and itīs you who must blame yourself for any use of your sign... In Norway where I live, whoever put that sign up has no court case whatsoever! (And Norway is not a banana republic without copyright laws.) |
|
| ||||||
|
Thread Tools | Search this Thread |
|