Dan May describes the BlackMagic Design Studio Camera and its intended purposes for Bill Davis of DV Info Net at NAB2014.
Note: this video ends at 2 min. 25 sec.
Here are the product descriptions mentioned in this interview:
The super bright large viewfinder and compact size of the BlackMagic Studio Camera makes it perfect for talk shows, sitcoms and broadcast news in the studio, or even live concerts and sporting events. The incredible lightweight compact design, foldable sunshade and interchangeable lenses mean you can pack an entire multi camera live production rig into a single road case! Because it’s so easy to setup and use, the Blackmagic Studio Camera is also perfect for corporate AV departments, houses of worship, schools and more.
The Blackmagic Studio camera features a compact and durable magnesium alloy body that is packed with innovative technology, making it the most rugged, portable and advanced studio camera in the world. You get a huge 10” viewfinder with sunshade for optimal viewing and control, a flexible MFT mount that gives you more lens options than any other studio camera, multiple mounting points and professional broadcast connections. Designed with the latest miniaturization technology and features, the Blackmagic Studio Camera is the world’s most advanced camera that’s specifically designed for multiple camera live production.