BlackMagic Design URSA

Dan May of BlackMagic Design walks DV Info Net’s Bill Davis through the new URSA EF or PL mount user-upgradable 4K digital film camera at NAB2014.

Here are the product descriptions mentioned in this interview:

The Blackmagic Design URSA is designed to be used on high end feature films, commercials, episodic television production, documentaries, electronic news gathering, music videos and more. When used on jobs with a large crew you can easily dress the camera with high quality cinema lenses, rails, follow focus, matte boxes and more. With built in scopes for exposure, focus and audio levels, it’s easy for DOP’s to get perfect results every time. The dedicated screen for camera assistants lets them check and update camera parameters independently of the DOP. If you’re shooting solo then the large fold out on set monitor, built in scopes and internal recorder means you don’t need any extra on set equipment because it’s all built into the camera. That’s a whole film set of equipment built into the one extremely portable design.

URSA is a true professional digital film camera with a 4K sensor, global shutter and an incredible 12 stops of dynamic range. The wide dynamic range blows away regular video cameras or even high end broadcast cameras, so you get dramatically better images that look like true digital film. The wide dynamic range preserves detail in dark shadows as well as bright highlights so you have a wider range of brightness levels to work with when color grading in post production. The extra large Super 35 size allows for creative shallow depth of field shooting and the high resolution Ultra HD 12 bit lossless Cinema DNG RAW means you get incredible quality. You can also shoot Ultra HD or HD in Apple ProRes for easy post production workflow with minimum storage requirements.

Manufacturer’s Site: BlackMagic Design

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About The Author

Bill Davis

Bill Davis owns and operates NewVideo, a production studio in Scottsdale, Arizona focused on corporate video projects. During his 20 year career in the visual arts, he’s been in demand as a voice talent, videographer, script writer, and producer. He became one of the earliest adopters of Final Cut Pro in 1999, and spent a decade as a featured writer and Contributing Editor at Videomaker Magazine. He is also the creator of StartEditingNow! — a unique modern turnkey editing instruction curriculum that ships with professionally shot, fully rights-cleared “multi-track movie” content for classroom editing instruction in middle schools, high schools and universities.

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