Inspired by the classic Magnum AW camera bag, Lowepro unveils its new pro video series, designed for the videographer who needs to work right out of the bag: the Magnum DV AW series.
(Sebastopol, CA, October 1, 2009) – Lowepro, a product design company that builds protective gear for photography equipment and portable electronics, announces the launch of the Magnum DV AW series. Designed for video, super-accessible, ultra-portable and protective, the Magnum DV AW series offers the videographer a practical, hardworking solution.
“This series is designed to address the tasks and needs of today’s videographers,” said Tim Grimmer, Lowepro product manager. “Inside and out you’ll find design elements that speed their work, fit the unique shapes of their gear, make traveling hassle free and provide security for their equipment investments,” he added.
The Magnum DV AW bag is quick and easy to work out of. The wide, dual-winged lid opens from the center, providing fast access to gear plus extra security with double zippers, a quick-release buckle and a hook/loop closure. Two roomy side pockets and a fast-access front pocket provide plenty of space for accessories, props and personal items.
The internal dividing system of Magnum DV AW is designed to accommodate different sizes and shapes of gear. Adjustable padded dividers and spacers allow the videographer to easily arrange spaces to fit a variety of video kits. An extra-thick interior base offers protection from the sharp metal baseplate found on most video cameras. And the Magnum DV 6500 AW includes side cut-out padding to cradle and protect an eyepiece.
Magnum DV AW is purpose-built for hassle-free portability. A wrapped and padded center grab handle, trolley sleeve and handcart straps offer multiple ways to transport a heavy load. Each bag comes with Lowepro’s patent-pending Vertebral Tech™ Shoulder Strap. This inventive design features a spine-like structure imbedded in a double layer of EVA foam padding. The strap bends to conform to the shape of a shoulder, and no matter how it’s worn—left, right, facing up or down—provides long-lasting support and comfort.
The sturdy, premium-quality molded base of a Magnum DV AW bag is stackable and water resistant. Lowepro’s patented All Weather AW Cover™ serves as a raincoat for the entire bag, then zips away when not in use. The Magnum DV 6500 AW offers a padded laptop compartment with adjustable dividers, allowing the professional to download video and edit on the spot.
Additional features include: 8 SlipLock™ attachment loops on the exterior; durable metal hardware and YKK zippers for strong and secure connections; and sturdy side grab handles (Magnum DV 6500 AW only). The Magnum DV AW series includes the Magnum DV 4000 AW and the Magnum DV 6500 AW, both in Black.
The LowePro Magnum DV 4000 AW (MSRP: $299) and Magnum DV 6500 AW (MSRP: $349) will be available in Fall 2009.
